As a Regional Marketing Manager, you're spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
Branding & Positioning: Establishes all messaging, positioning and marketing strategies, understanding the impact to our hotels' business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards. Successfully develop and execute the strategic and tactical elements of the annual marketing plan.
Plan & Budget: Develop strategic marketing plans and establish annual marketing budgets along with on-property leadership.
B2B Sales & Catering Marketing Support: Collaborate with commercial teams to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) Team to support menu design and B2B marketing efforts for local and group catering.
Market Research: conduct market-level research, competitive set studies, and paid marketing surveys to test current and/or new service levels and product concepts.
Content & Asset Strategy: Manages the strategic direction on all consumer-facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, Digital & Print Advertising, On-Property & In-Room Collateral, and Sales Tools.
Agency Management: Responsible for supporting hotels and regional agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals. Agencies may include a social media agency, creative agency, PR agency, and/or media buying agency.
Reporting: Works with Revenue Management to utilize data to make strategic decisions focused on optimizing performance.
Hotel-property Support: Build close alignment with on-property teams, and support in recruiting, training and developing on-property marketing teams to ensure a strong marketing talent pool across the region.