Head Of Marketing At Terawork
full-time
Role Summary
The Head of Marketing leads the consolidation and professionalisation of the organisation's fragmented marketing function into a cohesive, strategy-driven engine. You will own the B2B pharma channel strategy, digital transformation (ecommerce and CRM), and healthcare professional engagementdriving revenue growth, market presence, and sales enablement.
Reporting to the GM of Sales and Marketing, you will have operational autonomy to build systems, lead a small team (media and design), and coordinate with regional business development managers.
This is a 12-month transformational role focused on consolidating disparate efforts into an Integrated B2B and digital marketing operations.
Reporting Line & Team Structure
Reports to: GM of Sales and Marketing
Direct Reports (2 - 4):
Digital & Social Media Manager
Graphic Designer
Additional marketing support roles (to be determined based on roadmap)
Key Cross-Functional Relationships: Regional BDMs (West, North, East, Lagos); Sales leadership; Communications/HR; Product management
Key Responsibilities
Marketing Function Consolidation & Leadership
Consolidate the media team (currently operating without formal leadership) into a structured marketing operation with clear roles, responsibilities, and performance expectations.
Establish marketing governance, workflows, and decision-making frameworks; design processes for campaign planning, approval, and execution.
Create a marketing calendar aligned with our commercial roadmap and sales cycles.
Define marketing competencies and build capability within the team (budget, strategy, digital marketing, B2B communications).
B2B/Pharma Channel Strategy & Healthcare Professional Engagement
Develop and execute a B2B marketing strategy targeting distributors, hospital pharmacies, healthcare professionals, and clinic networks across our pharma portfolio.
Build relationships with key opinion leaders (KOLs), healthcare professionals, and institutional buyers; support the sales team with compelling positioning, case studies, and educational content.
Design and execute healthcare professional engagement programs (conferences, training, digital communications, clinical evidence dissemination).
Work with regional BDMs to ensure consistent messaging, brand guidelines, and campaign execution while allowing regional customisation where appropriate.
Coordinate with Sales leadership to align marketing efforts with territory priorities and revenue targets.
Digital Transformation & Omnichannel Marketing
Lead the design and launch of our e-commerce and digital ordering capabilities for both B2B and B2C channels.
Oversee the implementation and adoption of CRM tools to track customer interactions, manage campaigns, and enable data-driven decision-making.
Develop digital marketing strategy and campaigns (social media, email, digital advertising) to drive B2B partner activation and awareness.
Establish digital marketing KPIs and reporting dashboards (traffic, conversion, engagement, cost-per-acquisition).
Manage the integration of digital channels with traditional sales efforts to create a seamless omnichannel experience.
Sales Enablement & Campaign Management
Develop sales collateral, product positioning, competitive intelligence, and marketing materials (brochures, fact sheets, presentations) that support the sales team.
Design and execute integrated marketing campaigns aligned with Go-to-Market strategies and quarterly sales targets.
Track campaign performance, ROI, and lead generation metrics; continuously optimise for efficiency and effectiveness.
Work with product and sales teams to ensure launch readiness and market positioning for new products.
Brand & Communications
Ensure consistent brand messaging, visual identity, and tone of voice across all B2B and digital channels.
Develop and maintain brand guidelines, templates, and asset libraries for internal and external use.
Coordinate with external agencies (design, media, PR) on campaigns and initiatives.
Manage our corporate reputation and external communications regarding pharma products and brand launches.
Required Qualifications & Experience
8 - 12 years of marketing experience in a mid-to-senior level role.
Proven experience consolidating fragmented marketing functions, restructuring teams, or scaling marketing operations.
Demonstrated success in B2B, pharma, FMCG, or healthcare marketing (nice-to-have; not required if strong general marketing background).
Experience launching or scaling ecommerce, digital transformation, or CRM initiatives.
Demonstrated ability to lead and develop a team; experience managing cross-functional stakeholders and matrix relationships.
Proficiency with marketing tools and platforms (CRM, email marketing, social media management, analytics, design tools).
Strong analytical mindset: ability to define metrics, track performance, and make data-driven decisions.
Tertiary education in Marketing, Communications, Business, or a related field.
Key Competencies
Strategic Thinking: Ability to develop long-term marketing strategies aligned with business objectives.
Operational Excellence: Strong execution skills; ability to translate strategy into plans, manage resources, and deliver results.
Relationship Building: Ability to influence stakeholders, work across functions (sales, product, operations), and build strong team dynamics.
Digital Fluency: Comfort with digital channels, tools, and analytics; continuous learning mindset for emerging technologies.
Problem-Solving: Resourcefulness; ability to diagnose issues, propose solutions, and adapt to a fast-changing environment.
Communication: Clear written and verbal communication; ability to articulate insights to both technical and non-technical audiences.
Organisational Discipline: Detail-oriented; strong project management and time management skills.
Success Metrics & KPIs (Year 1)
Revenue Growth: B2B pharma channel revenue growth (vs. baseline and GM targets).
Customer Engagement: Number of active distributors and healthcare professional relationships; relationship quality scores.
Digital Adoption: E-commerce GMV; CRM adoption rate; digital channel traffic and conversion rates.
Campaign Performance: Lead generation volume; cost-per-acquisition (CPA); campaign ROI.
Organisational Health: Marketing team capability assessments; cross-functional feedback from sales and product teams; on-time delivery of marketing support materials.
Process Maturity: Marketing governance framework in place; marketing calendar and campaign cadence established; team aligned on brand guidelines and messaging.
Decision-Making Authority & Budget Scope
Owns marketing strategy, planning, and execution within the budget envelope set by the GM of Sales and Marketing.
Authorises marketing campaigns, collateral, and digital initiatives (subject to brand compliance and financial guardrails).
Manages team hiring, development, and performance (with HR and GM input on compensation and headcount).
Recommends marketing technology stack and external agency partnerships (subject to procurement and finance approval).
Reports monthly to the GM on marketing performance against KPIs and recommends strategy adjustments as needed.
Key Working Relationships
GM of Sales & Marketing: Strategic partner; defines quarterly priorities and success metrics.
Receives monthly performance reviews and strategic recommendations.
Regional BDMs (West, North, East, Lagos): Receive marketing strategy, campaigns, and
collateral; provide feedback on market needs and effectiveness. Coordinate on territory-level campaigns.
Sales Team: Direct support for lead generation, sales enablement, and campaign success.
Regular communication on pain points and feedback.
Product Management: Alignment on product positioning, launches, and competitive strategy.
Operations & Finance: Budget management, procurement, and reporting.
External Agencies: Design, media, CRM technology partners.
Physical Requirements
Based in Lagos; occasional travel to regional offices or customer visits.
Comfortable with standard office environment and digital collaboration tools.