Reels And Content Creator

Key Responsibilities

• Conceptualise, film, and edit high-quality Reels and short-form videos for Instagram, TikTok, and Facebook.
• Capture compelling visual content across the establishment's restaurants, accommodation, spa, gym, swimming pool, cinema, and events.
• Identify and execute content opportunities independently, without requiring constant supervision.
• Cover events, food presentations, guest experiences, promotional activities, and behind-the-scenes moments.
• Develop creative concepts and visual stories that showcase the establishment's experiences and appeal to its target clientele.
• Collaborate with the Marketing Team to promote offers, experiences, events, and other marketing initiatives.
• Apply current social media trends, formats, and audio while maintaining a consistent luxury brand identity.
• Ensure high-quality production through effective use of lighting, camera angles, transitions, sound, and colour grading.
• Create engaging captions and support the development of content calendars and campaign ideas.
• Monitor content performance, including reach, views, engagement, enquiries, and audience growth, and recommend improvements.
• Maintain a consistent flow of fresh, engaging content while meeting agreed deadlines and quality standards.
• Ensure all content reflects the brand's positioning and contributes to its visibility and commercial objectives.

Requirements & Qualifications

• Degree in Digital Marketing, Media Production, Film, Photography, Communications, or a related field.
• At least 4 years of practical experience in content creation, videography, photography or social media content production.
• A strong portfolio demonstrating personally conceptualised, filmed, and edited Reels or short-form videos is mandatory.
• Experience in hospitality, lifestyle, travel, entertainment, or luxury brands is highly preferred.
• Strong proficiency in CapCut, Adobe Premiere Pro, or similar video-editing software.
• Excellent videography and photography skills, with a good understanding of lighting, framing, transitions, sound, and colour grading.
• Basic graphic design skills using Canva or Adobe Creative Suite.
• Good understanding of Instagram, TikTok, and Facebook algorithms, trends, audience engagement, and content performance.
• Ability to translate marketing objectives and audience preferences into compelling visual content.
• Willingness to work on-site in Muthaiga and cover events or activities outside standard working hours when required.

Key Competencies

• Strong creative ability and visual storytelling.
• Understanding of luxury branding and aesthetics.
• Marketing-oriented mindset and audience awareness.
• Initiative and ability to work independently.
• Excellent attention to detail.
• Innovation and adaptability to emerging trends.
• Strong time management and consistency in delivery.
• Ability to create content that drives engagement and customer interest.
• Professionalism, collaboration, and accountability.