The Communications Officer will support and strengthen AMFI-K's internal and external communications, brand positioning and stakeholder engagement. The role will develop and disseminate high-quality written, visual and digital content; manage media and digital platforms; support events and campaigns; promote AMFIK's programmes, partnerships, research and policy work; and position AMFI-K as a credible and influential voice on microfinance and financial inclusion.
- Collaborate with the Chief Executive Officer and management to develop and implement AMFI-K's communications strategy and annual communications plan.
- Develop audience-focused messaging for members, partners, regulators, policymakers, media, development partners, investors and the public.
- Ensure consistency, accuracy and professionalism across AMFI-K's internal and external communications.
- Support management in communicating organisational priorities, achievements, milestones and emerging issues.
Digital Communications & Social Media
- Manage AMFI-K's digital communication channels and social media platforms, including content planning, scheduling, publishing and audience engagement.
- Develop and maintain a monthly and campaign-based content calendar aligned to AMFI-K's strategic priorities.
- Create and coordinate multimedia content, including graphics, infographics, short videos, reels, interviews, photography and other digital assets.
- Monitor digital performance, analyse engagement and reach, and provide regular recommendations for improving online visibility and impact.
- Identify emerging digital trends and opportunities relevant to AMFI-K's audiences and sector.
- Build and maintain effective working relationships with journalists, editors, media houses and industry publications.
- Respond to media inquiries and coordinate interviews, press briefings and other media engagements.
- Draft press releases, media advisories, talking points, Q&As, opinion pieces and other media materials.
- Maintain and regularly update AMFI-K's media and stakeholder database.
- Monitor media coverage and emerging narratives affecting AMFI-K and the financial inclusion sector.
- Support issues and crisis communications, including timely escalation of reputational or sensitive matters to management.
Content Development, Publications & Storytelling
- Write, edit and proofread high-quality content for AMFI-K's website, newsletters, reports, publications, speeches, presentations, brochures, campaigns and other communication products.
- Translate technical research, policy, programme and sector information into clear, accessible and compelling messages for different audiences.
- Develop human-interest stories, case studies, member profiles, testimonials and impact stories that demonstrate the value and impact of AMFI-K and its members.
- Support production and dissemination of AMFI-K's sector reports, knowledge products and other publications.
Thought Leadership & Industry Positioning
- Support positioning of AMFI-K as a credible industry voice on microfinance, financial inclusion and related policy and development issues.
- Develop or coordinate blogs, articles, opinion pieces, executive messages, speeches and thoughtleadership materials.
- Identify opportunities for the CEO, Board and technical experts to participate in media interviews, panels, conferences and industry discussions.
- Proactively identify stories, milestones and sector developments that can strengthen AMFI-K's profile and influence.
Internal & Member Communications
- Coordinate timely and effective communications to AMFI-K members, staff, Board and other internal stakeholders.
- Develop newsletters, circulars, announcements, member updates and other internal communication materials.
- Support departments to package and communicate programme activities, achievements and opportunities in a clear and consistent manner.
Events, Campaigns & Visibility
- Develop communications and visibility plans for AMFI-K conferences, forums, trainings, launches, awards and stakeholder engagements.
- Coordinate pre-event, live-event and post-event communications, including invitations, media engagement, social media campaigns and event content.
- Coordinate photography, videography, branding and other communications requirements for major events.
- Develop post-event communication materials, highlights and impact stories.
- Safeguard and strengthen AMFI-K's corporate identity and brand reputation.
- Ensure consistent application of AMFI-K branding across publications, presentations, digital platforms, events and external communication materials.
- Maintain an organised library of approved photographs, videos, logos, templates, publications and other communication assets.
- Review communications materials produced internally or by partners, where required, for consistency with AMFI-K's brand and messaging.
Communications Monitoring & Analytics
- Track media coverage, digital performance, audience growth, engagement and other relevant communications metrics.
- Prepare regular communications performance reports and recommend actions to improve reach, engagement and visibility.
- Maintain records of media coverage, publications, campaigns, events and other communications outputs.
Qualifications & Experience
- Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Digital Media or a related field.
- At least 3 - 5 years of progressive relevant experience in communications, public relations, journalism, digital communications, media or a related field.
- Demonstrated experience managing organisational social media platforms and digital campaigns.
- Demonstrated ability to produce high-quality written, visual and multimedia content.
- Experience in media engagement, event communications and stakeholder communications.
- Strong portfolio of previous communications work is required and may be requested during shortlisting/interviews.
- Experience in financial services, microfinance, financial inclusion, development, policy advocacy or a membership-based organisation will be an added advantage.
- Excellent writing, editing, proofreading and storytelling skills.
- Strong working knowledge of Microsoft Office and content management systems.
- Proficiency in social media platforms and digital publishing tools.
- Proficiency in graphic design and publishing tools such as Canva, Adobe Creative Cloud (including Photoshop/InDesign) or equivalent.
- Basic to intermediate photography and video production/editing skills.
- Ability to use social media and digital analytics tools to monitor performance and generate insights.
- Ability to develop presentations, infographics and other visually engaging communication products.