The Public Relations Officer will manage the Company's media relations, corporate communications and external reputation across its luxury retail brands and business units.
Key Responsibilities
Develop and execute PR and corporate communications plans.
Build and maintain relationships with media houses, journalists and influencers.
Prepare press releases, media statements and corporate announcements.
Coordinate media coverage for events, launches and brand activities.
Manage corporate messaging and external communications.
Support crisis and reputation-management initiatives.
Develop internal newsletters and employee communications.
Coordinate interviews, press briefings and media events.
Monitor media coverage and provide reputation reports.
Identify PR opportunities to strengthen brand visibility.
Ensure communications align with luxury brand standards.
Requirements
Bachelor's Degree in Public Relations, Communications, Journalism, Marketing or related field.