Public Relations Manager - International Communications

Purpose of the role:

As a Public Relations Manager, International Communications is responsible for bringing together communication initiatives, strategy that includes new age media, traditional media, meta verse, physical infrastructure (factory) to build the TVS corporate brand in global markets (outside of India). This role works with and guides our PR or marketing communication resources in large, global markets towards consistent, cohesive storytelling that builds respect and recognition for TVS Motor Company. The messaging and communication need to be cognizant of local culture, language, nuances, medium of storytelling. This position is based in Nairobi,Kenya and works closely with the team at Bangalore HQ to take learnings from the India business and apply to global markets. The person in position is expected to be familiar with and comfortable in working with a diverse set of people, cultures, language, platforms, forums. The candidate must be able to balance HQ priorities with local preferences and adapt to evolving situations and priorities. The candidate will be working closely with the sectional head to execute communication strategies for various stakeholders while adapting to diverse geographical and cultural contexts.

Role Description:

• Help build and profile the TVS brand to a global audience in 80+ countries while working on product, internal and social media communication for the respective markets and for global stakeholders.
• Laise with agencies and internal partners to gather information to deliver on communications strategy for IB
• Identify platforms / forums for storytelling on TVS brand in multiple markets across the globe
• Help conceptualize events, launches to profile TVS Motor's brand
• Help deliver on the Social Media strategy for global markets in partnership with the content and the social media teams at HQ
• Familiarize the global media with the workings, processes, practices, R&D and technological prowess of TVS Motor by organizing visits and events for them in India
• Ensure accuracy of messaging that is in sync with India messaging in respective local languages concomitant with TVS Motors values, positioning and priorities
• Help build a robust storytelling and plant tour module for visitors to physical sites (factory visits) for IB customers / stakeholders / investors / media.
• Evolve a system to objectively measure, analyze performance of the company on specified communication metrices using 3rd party apps, analytical tools and monitor progress.

Managing Points:

• Content calendar: building and managing for internal and external stakeholders
• Cadence on communication: internal to the team and externally with stakeholders to stay updated on the pipleline of work
• Liase within the rest of the corporate communications team to gather information that is relevant to IB
• Deliver on work leading to events, launches, participation in motoshows / trade fairs along with global marketing and corp comm resources
• Help build a Social Media strategy for top global markets
• Plan visitor traction at physical sites (factory tours) - online and offline with content and day plans
• Coordinate with agencies and facilitate industry relations
• Archiving and storing relevant data and information on a regular basis

Functional competency:

• Content strategy and digital / social media skills
• Narrative building with traditional media
• Strategic Thinking
• Business and industry knowledge

Behavioral competency:

• Accountability
• Teamwork
• Initiative
• Discipline and rigor

Experience: 8years to 13years