Sales Planning & Key Account Development
- Set annual/quarterly targets for wheat flour across both B2C (retail) channels and B2B (bakeries, food, Oil, Animal Feeds or bags manufacturers).
- Personally drive key account management for large bakery and industrial customers contracts, supply agreements, joint business plans.
- Own the wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags product-line P&L (volume, price, mix, trade spend).
Team Leadership & Field Management
- Manage, coach and develop Sales Representatives covering both retail and institutions
- Conduct joint calls, monitor call discipline, and build technical selling capability (bakery application knowledge).
Channel Strategy & Distribution
- Optimize coverage across modern trade, general trade, and direct bakery distribution.
- Grow penetration among bakeries/OIL, feeds/bags and food-service accounts; manage distributor performance.
- Ensure shelf presence, price compliance, and consistent stock levels.
- Execute the pricing framework under the Head of Commercial, maintaining competitiveness in a price-led market while protecting margin.
- Design programs to maintain institutional loyalty and volume-incentive schemes.
Market Intelligence & Forecasting
- Track competitor brands, institutional activity, and raw-grain price movements affecting margin.
- Deliver accurate demand forecasts and monthly performance reporting.
Cross-Functional Coordination
- Align with Supply Chain and Production on quality consistency and availability.
- Partner with Marketing on branding, packaging, and bakery-sector promotions.
Key Performance Indicators
- Wheat flour sales volume and revenue vs. target
- Key accounts/institutional growth and retention
- Market share and distribution coverage
- Gross margin and trade spend ROI
- Team productivity and attainment
- Forecast accuracy
- Internal: Head of Commercial, Marketing Manager, Supply Chain & Production, Sales Admin & Commercial Analyst, Head of Finance
- External: Bakery customers, food manufacturers, distributors, wholesalers, retail buyers, relevant trade bodies
Academic & Professional Qualification
- Essential: Postgraduate diploma/certificate in Sales & Marketing (e.g., CIM); food/agribusiness qualification
- Desirable: Bachelor's degree in business, commerce, or a related field
- Essential: 6 - 8 years in FMCG (wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags) or food-ingredient sales; at least 2 - 3 years managing field sales teams and B2B key accounts
- Essential: Strong negotiation, relationship-building, and people-management skills
- Desirable: Experience selling flour or bakery ingredients to industrial/artisanal bakeries; familiarity with food-grade quality and supply expectations