Product Marketing Lead

Company Description Nextrade is a Nigeria-focused digital finance platform that lets users buy and sell cryptocurrency with Naira, convert gift cards to instant cash, and pay everyday bills within one secure mobile app. The platform eliminates P2P middlemen, withdrawal delays, and hidden fees, offering fast and transparent transactions that settle in Nigerian bank accounts in seconds. Nextrade is built specifically for Nigerians by a local team that understands the market’s needs and preferences. The application is available free on iOS and Android, serving a fast-moving generation that expects seamless financial experiences.

Role Description The Lead Product Marketer is a full-time, hybrid role based in Lagos, with flexibility for partial work-from-home. This role is responsible for defining product positioning and messaging, shaping go-to-market strategies, and driving adoption and engagement across Nextrade’s core features, including crypto trading, gift card conversion, and bill payments. Day-to-day tasks include collaborating with product management to understand user needs, translating insights into compelling value propositions, and planning integrated campaigns across digital channels. The person in this role will analyze performance data, optimize marketing funnels, and partner with sales to develop enablement materials that support revenue growth. The Lead Product Marketer will also work closely with cross-functional teams to ensure consistent brand communication and a user-centric experience across all touchpoints.

Qualifications

• Candidates should possess strong Marketing Analytics skills to track performance, interpret data, and inform product and campaign decisions.
• Candidates should possess excellent Communication skills for clear messaging, stakeholder alignment, and cross-functional collaboration.
• Candidates should possess Product Management-related skills, including understanding user journeys, prioritizing features, and aligning marketing with product roadmaps.
• Candidates should possess Go-to-Market Strategy skills to plan launches, define target segments, and execute integrated campaigns.
• Candidates should possess Sales collaboration skills to create enablement assets, support pipeline growth, and align marketing activities with revenue goals.
• Experience in fintech or crypto products, especially in the Nigerian market, is highly beneficial.
• Proficiency with digital marketing channels, A/B testing, and marketing automation tools is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Demonstrated ability to work in a fast-paced, data-driven environment and manage multiple initiatives simultaneously.

HOW TO APPLY

Fill the Form - https://forms.gle/tcq3h5X64kV4HKa19