Product / Brand Manager At Alfred & Victoria Associates

Job Summary

• This role combines creativity and commercial insight to manage brand presence, content, and customer engagement across digital platforms.
• Plans and executes marketing strategies in a bid to promote and improve sales of assigned products towards a given target. To grow assigned portfolio in line with the company expectation

Tasks and responsibilities

• Develop and implement advertising/promotional programme for assigned products in line with established budget.
• Develop and execute digital marketing strategies across all online channels.
• Monitor business conditions, identify market opportunities and ascertain trends in the industry and trade through market investigations and competitive activities.
• Manage company's social media presence, ensuring consistent content and engagement.
• Drive and Monitor on a daily, weekly, monthly bases the actual sales performance of assigned products with the aid of sales statistics and report variance with budget expectation. Recommend sales promotion strategies to rectify any adverse performance.
• Drive e-commerce and digital sales initiatives in collaboration with Sales Operations.
• Oversee online campaigns and digital advertising budgets.
• Supervise creative design, content creation, and brand presentation through the Graphic Artist.
• Measure digital performance metrics and report ROI.
• Write promotional Monthly and Cycle Brief for the field staff and train them on product knowledge. Regularly update their knowledge with new information as appropriate.
• Collaborate in the recruitment and training of new field staff in the Marketing Department.
• Liaise with out-sourced Clinical Research in utilizing the results of marketing clinical trials for the effective defense and promotion of the products.
• Assist in the preparation and implementation of pre-marketing and launch plans for new product introductions.
• Organize relevant mailings to Doctors, Pharmacists and Nurses as deemed necessary from time to time.
• Keep track of the prescription pattern of assigned products (according to indications in users department (s) at strategic centers, e.g. Teaching Hospitals, etc and ensure growth in respective indication areas. Recommend relationship marketing measures as deemed appropriate.
• Undertake required survey and market research into new and existing product as directed.
• Ensure optimum inventory of assigned products at all times by regular liaison with the Store manager.
• Regular field visits for performance drive, competitive update and monitoring of promotional programmes.
• Utilize the Marketing Codes to ensure that marketing programmes and plans are being implemented.
• Regular monitor of developments in Government circles and follow up on policy formulators to ensure a favourable business environment for the assigned products.

Key Performance Indicators

• Business volume growth rate.
• Operating expenses
• Accuracy and timeliness of marketing reports
• Growth in digital sales and engagement metrics
• ROI of digital campaigns
• Brand consistency and visibility online
• Quality and timeliness of digital content delivery

Qualifications

• Education: Bachelor's Degree in Marketing, Business, Communications, or a related
• Experience: Minimum of 5 years in sales and marketing or 2 years in brand management with biological science background.
• Industry Focus: Proven experience in healthcare, medical devices, aesthetics, or premium wellness sectors.

Key Competencies:

• Digital marketing
• Content strategy
• Brand management
• Data analytics
• Creativity
• Communication.