PPC Specialist/ Paid Media Specialist Employment Type: Permanent, full-time Work Model: In-office (5 days per week) Location: Paarden Eiland, Cape Town Start Date: Immediate / As soon as possible We are looking for a results-driven PPC Specialist to take full ownership of our local and international paid media strategy. In this role, you will drive high-intent traffic, conversions, and revenue across South Africa, the United States, and other high-growth global markets. Working directly with our marketing and leadership teams, you will plan, execute, and scale multi-channel campaigns that deliver strong return on ad spend (ROAS) while reinforcing a premium, globally recognised outdoor and lifestyle brand. From Google and Meta to Amazon Ads, you will play a central role in accelerating our international footprint. Qualifications & Experience Experience: Minimum of 3+ years of hands-on paid media management across Google Ads, Meta Ads, and Amazon Advertising. Global Track Record: Demonstrated success managing and scaling campaigns in international markets, particularly the United States. Data-Driven Tools: Strong proficiency in Google Analytics 4 (GA4), platform-specific tracking (CAPI, pixels), and modern attribution/reporting tools. Budget Oversight: Proven experience managing mid-to-high monthly media budgets efficiently across multiple platforms. Testing Rigour: Solid methodology in multivariate and A/B testing across ad creatives, copy hooks, and landing pages. Preferred Advantage: Prior experience managing performance marketing for a premium consumer or e-commerce lifestyle brand. Key Responsibilities Campaign Strategy & Execution: Plan, launch, and scale performance campaigns across Google Ads, Meta Ads, and Amazon Ads for South Africa and key global markets (with a heavy focus on the US). Budget & Bid Management: Manage mid-to-high monthly ad spend, implement advanced bidding strategies, and continually optimise to hit aggressive ROAS and CAC targets. Analytics & Reporting: Monitor daily performance, track key conversion funnels via GA4, and prepare comprehensive monthly performance reports and insights for company directors. Creative Testing & Experimentation: Set up disciplined A/B tests across ad copy, creative assets, landing pages, and audience segments to uncover scalable winning formulas. Cross-Functional Collaboration: Partner closely with creative and marketing teams to ensure all ad assets, positioning, and brand guidelines are strictly aligned. Market & Keyword Research: Conduct ongoing competitive analysis, search trend tracking, and keyword research to unlock new paid acquisition channels. Organic Synergy: Coordinate with the web team to support conversion rate optimisation (CRO) and technical SEO improvements that complement paid traffic. Inherent Requirements Based in Cape Town with reliable daily transport to Paarden Eiland. Ability to work full-time on-site (Monday to Friday). South African citizen or holder of a valid South African permanent residency permit.