Outbound Sales Development Representative

About the Role

• At Pavago, one of our clients is hiring a highly driven and results-oriented Outbound Sales Development Representative (SDR) to help build and scale their outbound sales function.
• This is not a lead-following role.
• You'll be responsible for building your own prospect lists, executing multi-channel outbound campaigns, booking qualified meetings, and maintaining a healthy sales pipeline. Success in this role comes from proactively creating opportunities through cold calling, cold emailing, and LinkedIn outreachnot waiting for inbound leads.
• If you're competitive, resilient, and thrive on opening doors with decision-makers, this role offers significant growth potential within a fast-growing marketing agency serving the home services industry.

What You'll Own

Outbound Prospecting & Lead Generation

• Execute high-volume outbound prospecting through:
• Cold calls
• Cold emails
• LinkedIn outreach
• Identify and engage decision-makers within target companies.
• Build and maintain your own prospecting lists using sales tools and research.
• Generate qualified opportunities for the closing team.
• Maintain consistent daily outreach activity across multiple channels.

Appointment Setting & Pipeline Development

• Book qualified meetings with prospective clients.
• Qualify prospects using established criteria before scheduling appointments.
• Improve meeting attendance through effective follow-up and communication.
• Maintain a healthy pipeline of opportunities.
• Partner closely with Account Executives to ensure smooth handoffs.

Objection Handling & Sales Execution

• Handle objections confidently and professionally.
• Navigate gatekeepers and decision-makers effectively.
• Build rapport and communicate value quickly.
• Continuously improve scripts, messaging, and outreach strategies.
• Test new approaches to increase conversion rates.

CRM & Sales Operations

• Maintain accurate CRM records and pipeline updates.
• Log call notes, outreach activities, and follow-up tasks.
• Track opportunity stages and sales activity.
• Ensure CRM hygiene and reporting accuracy.

Reporting & Performance

• Report daily and weekly outreach activity.
• Track meetings booked and pipeline performance.
• Monitor key sales metrics and identify improvement opportunities.
• Take ownership of personal performance and quota attainment.

What Success Looks Like

• Consistently books qualified meetings.
• Maintains high outbound activity across multiple channels.
• Achieves strong meeting attendance rates.
• Generates a predictable pipeline of sales opportunities.
• Maintains clean CRM records and accurate reporting.
• Contributes directly to business growth through outbound sales.

What Makes You a Strong Fit

• You genuinely enjoy outbound prospecting.
• You're motivated by competition and measurable goals.
• You thrive on opening conversations with new prospects.
• You remain persistent and positive after rejection.
• You take ownership of your performance without constant supervision.
• You continuously improve your outreach strategy based on results.

Required Experience & Skills

Experience

• Proven experience as:
• Sales Development Representative (SDR)
• Appointment Setter
• Business Development Representative (BDR)
• Outbound Sales Representative
• Demonstrated success achieving or exceeding outbound sales targets.
• Experience executing multi-channel outbound prospecting through:
• Cold calling
• Cold emailing
• LinkedIn outreach
• Strong objection-handling and prospecting skills.
• Proven ability to book qualified meetings with decision-makers.
• Experience maintaining CRM accuracy and managing pipelines.
• Excellent written and spoken English communication skills.
• Strong organizational and time-management abilities.
• Ability to work independently with minimal supervision.
• Ability to provide measurable performance metrics such as:
• Meetings booked
• Show-up rates
• Call volume
• Conversion rates
• Quota attainment

Nice to Have

• Experience selling to U.S.-based clients.
• Background in:
• B2B sales
• Marketing services
• Agency sales
• Experience selling into the home services industry.
• Experience using:
• Salesforce
• HubSpot
• Similar CRM platforms
• Familiarity with:
• CloudTalk
• Aircall
• Similar dialers
• Experience using LinkedIn Sales Navigator.
• Exposure to AI tools, SaaS, or startup environments.
• Tech Stack
• Salesforce
• HubSpot
• LinkedIn Sales Navigator
• CloudTalk
• Aircall
• Google Workspace
• Microsoft Office
• AI productivity tools (ChatGPT or similar)

What a Typical Day Looks Like

• Review your pipeline and prioritize follow-ups.
• Conduct cold calls and outbound prospecting.
• Send personalized cold emails and LinkedIn messages.
• Qualify prospects and overcome objections.
• Schedule meetings for the sales team.
• Update CRM records and pipeline stages.
• Review outreach metrics and refine messaging.
• Collaborate with the closing team to ensure smooth handoffs.
• In short: You'll build pipeline from scratch by prospecting, qualifying decision-makers, booking meetings, and creating consistent outbound opportunities that drive business growth.

Key Metrics for Success (KPIs)

• Outbound calls completed.
• Cold emails and LinkedIn outreach activity.
• Qualified meetings booked.
• Meeting attendance (show-up) rate.
• Lead-to-meeting conversion rate.
• Pipeline growth and opportunity creation.
• CRM accuracy and activity tracking.
• Quota attainment.

Why This Role Stands Out

• High ownership over outbound sales and pipeline generation.
• Opportunity to shape and grow the outbound sales function.
• Direct impact on company revenue and growth.
• Fully remote work environment.
• Performance-driven culture with significant career advancement opportunities.
• Career progression into:
• Senior SDR
• Business Development Manager
• Account Executive
• Sales Manager