Alfred & Victoria Associates is one of Nigeria’s leading ICT solutions-based companies. Our company offers a wide range of services that are in high demand of today’s emerging market. AVA has three major arms which have been streamlined to meet our customers' needs. The three major arms are: Consulting, Recruitment and Training. Alfred & Victoria Associates has become one of the most sought after Human Capital Development Organization in recent times. She is fast becoming the distinguished strategic partner required in all sectors of the economy, and also in the fast growing world of outsourcing which is now in huge demand in all professions.
We are recruiting to fill the position below: Job Title: Online Brand Manager ( Medicine / Joint & Gastro)
Location: Lagos Employment Type: Full-time Reports to: TEM (Head, Training and Emerging Markets) Direct Reports: Online Team (Digital marketers, Graphic designers, Videographers, etc.)
Purpose of the Role
The Online Brand Manager leads the company’s online marketing and digital commerce initiatives, integrating digital engagement with sales growth.
This role combines creativity and commercial insight to manage brand presence, content, and customer engagement across digital platforms.
Key Responsibilities
Develop and execute digital marketing strategies across all online channels.
Manage the company’s social media presence, ensuring consistent content and engagement.
Drive e-commerce and digital sales initiatives in collaboration with Sales Operations.
Oversee online campaigns and digital advertising budgets.
Supervise creative design, content creation, and brand presentation through the Graphic Artist.
Measure digital performance metrics and report ROI.
Key Performance Indicators (KPIs)
Growth in digital sales and engagement metrics
ROI of digital campaigns
Brand consistency and visibility online
Quality and timeliness of digital content delivery
Qualifications and Experience
Bachelor’s degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related discipline.
A postgraduate qualification or relevant professional certification in digital marketing, brand management, e-commerce, or marketing analytics is an added advantage.
A minimum of 5 years’ relevant experience in digital marketing, online brand management, e-commerce, or integrated marketing communications, with demonstrated experience in a supervisory or managerial capacity.
Proven experience developing and implementing digital marketing strategies that deliver measurable business results.
Demonstrable experience managing social media platforms, paid advertising campaigns, content production, and digital performance reporting.
Experience leading creative or digital marketing teams and coordinating multiple campaigns simultaneously.
Experience supporting online sales, e-commerce operations, or digital lead-generation initiatives.
Experience in pharmaceutical, healthcare, FMCG, beauty, personal care, wellness, or other consumer-focused industries is an advantage.
A track record of using analytics and campaign performance data to improve marketing effectiveness and commercial outcomes.
Key Competencies:
Digital marketing
Content strategy
Brand management
Data analytics
Creativity
Communication