Bluetti is a global leader in clean energy technology, dedicated to delivering reliable and innovative solar power solutions to homes, businesses, and off-grid communities. With operations in over 110 countries and a growing presence in Nigeria, we specialize in portable power stations, solar generators, and modular energy storage systems that are reshaping how people access and use electricity.
At Bluetti, we believe in a future powered by sustainable energy. Our products are built using advanced LiFePO battery technology, offering long-lasting performance, safety, and flexibility. We are committed to empowering underserved regions through clean, accessible power, supported by initiatives like Lighting An African Family (LAAF). Joining Bluetti means becoming part of a passionate, forward-thinking team that values innovation, problem-solving, and making a positive impact on people’s lives. If you're looking to build a meaningful career in the renewable energy space, Bluetti is the place for you.
We are recruiting to fill the position below:
Job Title: Offline Events & Field Marketing Specialist
Location: Lagos Employment Type: Full-time
About the Role
We are seeking an energetic Offline Events & Field Marketing Specialist to plan and execute on-ground marketing activities across Nigeria. You will be the face of our brand at events, activations, and community engagements driving brand awareness, lead generation, and customer loyalty through memorable offline experiences.
Key Responsibilities
Plan, coordinate, and execute offline marketing events including product launches, roadshows, campus activations, trade shows, community outreach, and promotional campaigns in Lagos and other key Nigerian cities
Identify high-traffic venues and strategic locations (malls, campuses, markets, motor parks, corporate hubs) for brand activations and guerrilla marketing
Manage end-to-end event logistics: venue booking, permits and local approvals, vendor negotiation, staffing, equipment, transport, and on-site setup
Recruit, train, and supervise brand ambassadors and event staff; ensure professional on-ground representation of the brand
Design and distribute offline marketing materials (flyers, banners, branded merchandise, POS materials)
Build and maintain relationships with event vendors, venue owners, community leaders, schools, and local partners across Nigeria
Capture leads on-site and ensure smooth handover to the sales/CRM team for follow-up and conversion tracking
Track event budgets, measure ROI (foot traffic, leads collected, conversions, brand recall), and deliver post-event reports with actionable insights
Ensure all activities comply with local regulations and brand safety standards
Requirements
Bachelor's Degree in Marketing, Business, or a related field
2–4 years of experience in event management, field marketing, or promotions, ideally within Nigeria
Strong existing network of vendors, venues, and field staff in Lagos (and ideally Abuja, Port Harcourt, or Ibadan)
Excellent project management and organizational skills; able to manage multiple events simultaneously under tight deadlines
Strong negotiation and interpersonal skills; comfortable working with diverse communities and stakeholders
Ability to travel frequently and work flexible hours, including weekends
Proficiency in Microsoft Office/Google Workspace; experience with lead capture tools is a plus
Fluency in English is required; proficiency in Nigerian Pidgin or a major local language is strongly preferred