The National Sales Manager builds and leads Mikson's sales team across Nigeria's six geopolitical zones, turning Bio Pharmachemie into the trusted veterinary brand in every zone and every target into cash collected.
- Reports to - Head of Business Development & Strategy
- Direct reports - Six Field Sales Executives, one per geopolitical zone
- Works closely with - the Marketing Manager, Accounts, the CRM manager and key-account distributors
- Employment type - Full-time, with a six-month probation period
Mikson Industries Ltd is a veterinary and agricultural distribution company in Onitsha, Anambra State, and the sole Nigerian distributor of Bio Pharmachemie veterinary products.
We serve key-account distributors, veterinary retailers, poultry farms and livestock businesses. We are now growing from one zone to a national network across all six geopolitical zones. The National Sales Manager is the person who makes that expansion real: hiring the team, opening the zones and building a sales culture of discipline, care and growth.
Sales strategy and targets
- Turn company revenue goals into monthly sales and cash targets for each zone
- Build the national sales plan: priority markets, customer segments, product focus and promotions
- Forecast sales monthly and flag risks to the Head of Business Development & Strategy early
- Own the company's national sales and cash targets, agreed with and reported directly to the Head of Business Development & Strategy
- Work closely with the Marketing Manager on campaigns, product launches, trade promotions and sales materials, so marketing and field sales pull in the same direction
Team building and leadership
- Lead the recruitment, onboarding and training of Field Sales Executives, working with HR on advertising, screening, offers and contracts. Final hiring decisions are approved by the Head of Business Development & Strategy.
- Make sure every Field Sales Executive hits their monthly target, tracking progress weekly and stepping in early with coaching and support when someone falls behind
- Run an annual training plan on product knowledge and selling skills for the whole team
- Grow top performers into future zonal managers
- Coach each executive through weekly one-to-ones and regular field visits
- Run the weekly rhythm: Monday territory plans, route schedules, Friday reviews
- Manage performance fairly against clear KPIs, and celebrate wins
Key accounts and distribution
- Win and manage key-account distributors in every zone
- Agree order, stock and payment terms with distributors and keep channels free of conflict
- Work with Accounts on stock and payment reconciliation for key accounts
Route to market and distributor development
- Design the route to market for each zone: how products reach distributors, vet retailers, open markets and farms
- Hold quarterly business reviews with key-account distributors and support them with training, marketing materials and trade incentives
- Train distributor sales staff on the Bio Pharmachemie range
- Monitor distributor stock levels and trade debt to keep supply flowing and prevent losses
- Plan and run trade promotions with the Marketing Manager, and get the best return from the promotion budget
Collections and commercial discipline
- Own national cash collection and keep customer debt within agreed credit terms
- Approve customer credit within set limits
- Confirm monthly commission figures with Accounts, based on cash collected
Budget, compliance and field discipline
- Prepare and manage the annual sales department budget
- Ensure ethical selling and full compliance with Nigerian veterinary and pharmaceutical regulations
- Run regular spot checks and market visits to verify visits, stock and reports in every zone
- Make sure every visit, order and payment is logged in the CRM
- Deliver a weekly sales dashboard and a monthly performance report to management
- Help choose and roll out field sales tools as the team grows
- Track competitor products, prices and activity across the country
- Share customer feedback and demand trends with product and marketing
Market growth and visibility
- Build strong relationships with veterinarians, vet hospitals and large poultry and livestock farms
- Represent Mikson at trade shows, veterinary conferences and poultry farmer forums
- Find gaps in coverage and open new states, towns and customer segments
- Analyse sales and competitor data to recommend pricing and product focus
The ideal candidate is a proven field sales leader who has built teams across several Nigerian regions and still loves being out with customers.
- Bachelor's degree in Animal Science, Agriculture, Veterinary Science, Pharmacy, Business or a related field
- 7+ years in sales, including 3+ years leading field sales teams across more than one region
- Experience in veterinary, agro-input, pharmaceutical or FMCG distribution in Nigeria
- A track record of hitting sales and collection targets through distributors and retailers
- Strong command of sales data, forecasting and CRM reporting
- Willingness to travel frequently across all six geopolitical zones
- A Doctor of Veterinary Medicine (DVM) degree or a veterinary background
- An MBA or a professional sales or marketing qualification
- An existing network of distributors, vet retailers or large poultry and livestock farms
- Experience opening new territories from scratch
Qualities that thrive here
- A coach who grows people and builds a healthy sales culture
- High integrity with customers, cash and team
- A person with a culture of service
- Calm, structured and decisive under pressure
- Curious about the market and genuinely caring about farmers and their animals