Marketing & Advertising

Msc Internal Communications & Content Management At First Bank

First Bank·Lagos, nigeria·Full Time·Internship
Marketing & AdvertisingFull TimeInternship
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Responsibilities

Strategic Communication & Engagement:

  • Ensure a minimum of 75% staff awareness and understanding of the Bank's strategy, products, services, and initiatives at all times.
  • Translate complex strategies into clear, relatable, and engaging communication for diverse staff cadres and demographics.
  • Build a strong sense of purpose and alignment to the Bank's mission, vision, and brand pillars.
  • Gatekeeper for internal communications dissemination by verifying and validating content for accuracy; checking brand, legal and regulatory implications. This requires a high level of attention to detail and an understanding of the brand, strategic business functions, strategic resource functions, products, regulatory issues, compliance and organizational policies.
  • Disseminate strategy across board and adapt overall objectives without dilution using language that drives clarity and understanding. This requires a constant awareness of the pulse of the Bank and a good understanding of the various dynamics within - staff cadres, roles (front office/back office), demographics, psychographics and operational cycles.
  • Ability to tease out WIIFM and WIIFB is also very key.
  • Stakeholder management and engagement amongst several business units and resource functions to achieve synergy in communications across the Group to increase awareness and in-depth knowledge, promote cross-selling and achieve uptake in the Bank's products among staff.
  • Design strategy, plan & design content, design campaigns, schedule deployment of the Bank's products, services and initiatives to facilitate engagement.
  • Support the department's Information Security Management Systems and Business Continuity Management activities to ensure compliance (BCM Champion).
  • Ensure staff compliance with the principles and policies in the Information Security Handbook through message clarity and appropriate frequency of communications

Requirements

  • Education: Minimum Education: First Degree in social sciences or related discipline
  • Experience: Minimum 5 years' experience, knowledge of quantitative & qualitative market research, record keeping & customer service relationship management. Proficiency in Microsoft word, PowerPoint & Excel is essential.

Key skills

BA/BSc/HND

At a glance

Company

First Bank

Location

Lagos, nigeria

Employment

Full Time

Experience

Valid until

Not specified

Created

September 23, 2026