Msc Internal Communications & Content Management At First Bank
First Bank·Lagos, nigeria·Full Time·Internship
Marketing & AdvertisingFull TimeInternship
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Responsibilities
Strategic Communication & Engagement:
Ensure a minimum of 75% staff awareness and understanding of the Bank's strategy, products, services, and initiatives at all times.
Translate complex strategies into clear, relatable, and engaging communication for diverse staff cadres and demographics.
Build a strong sense of purpose and alignment to the Bank's mission, vision, and brand pillars.
Gatekeeper for internal communications dissemination by verifying and validating content for accuracy; checking brand, legal and regulatory implications. This requires a high level of attention to detail and an understanding of the brand, strategic business functions, strategic resource functions, products, regulatory issues, compliance and organizational policies.
Disseminate strategy across board and adapt overall objectives without dilution using language that drives clarity and understanding. This requires a constant awareness of the pulse of the Bank and a good understanding of the various dynamics within - staff cadres, roles (front office/back office), demographics, psychographics and operational cycles.
Ability to tease out WIIFM and WIIFB is also very key.
Stakeholder management and engagement amongst several business units and resource functions to achieve synergy in communications across the Group to increase awareness and in-depth knowledge, promote cross-selling and achieve uptake in the Bank's products among staff.
Design strategy, plan & design content, design campaigns, schedule deployment of the Bank's products, services and initiatives to facilitate engagement.
Support the department's Information Security Management Systems and Business Continuity Management activities to ensure compliance (BCM Champion).
Ensure staff compliance with the principles and policies in the Information Security Handbook through message clarity and appropriate frequency of communications
Requirements
Education: Minimum Education: First Degree in social sciences or related discipline
Experience: Minimum 5 years' experience, knowledge of quantitative & qualitative market research, record keeping & customer service relationship management. Proficiency in Microsoft word, PowerPoint & Excel is essential.