Motion Graphics Designer At Smooth Promotions
full-time
Job Description
The Motion Graphics Designer is responsible for conceptualizing, designing, and producing visually compelling motion graphics, animations, broadcast graphics, and digital content that enhance HipTV's television programming and digital platforms.
The role requires exceptional creativity, storytelling ability, technical expertise, and a deep understanding of entertainment, television production, and social media content trends.
The successful candidate will collaborate closely with producers, video editors, directors, digital media teams, marketing, and programming teams to deliver high-quality visual assets that strengthen the HipTV brand and engage audiences across television, YouTube, Instagram, TikTok, Facebook, X, and other digital channels.
Key Responsibilities
Creative Design & Animation:
Design high-quality 2D and basic 3D motion graphics.
Produce engaging title sequences, show openers, lower thirds, transitions, animated logos, and broadcast packages.
Create animated promotional materials for television programs, events, music shows, interviews, documentaries, and branded campaigns.
Design motion graphics for LED screens, digital displays, and event productions.
Develop animated explainer videos where required.
Broadcast Graphics:
Design television-ready graphics that meet broadcast standards.
Create:
Lower thirds
Name straps
End credits
Opening titles
Closing sequences
Countdown animations
Channel IDs
Bugs and watermarks
Information graphics
Sponsor slates
Ensure graphics conform to HipTV's branding guidelines.
Social Media Content:
Produce short-form animated content optimized for:
Instagram Reels
TikTok
YouTube Shorts
Facebook
X (Twitter)
Create animated promotional assets for entertainment news, celebrity interviews, music releases, and lifestyle content.
Develop engaging GIFs, stickers, animated posts, and promotional teasers.
Video Production Support:
Collaborate with video editors to integrate motion graphics into television productions.
Design visual effects that enhance storytelling.
Support post-production with compositing, keying, tracking, and animation.
Assist during live broadcasts with graphics preparation when required.
Branding & Identity:
Maintain visual consistency across all HipTV productions.
Develop branded motion graphic templates for recurring programs.
Design animated logo reveals and identity packages.
Contribute innovative creative concepts that strengthen the station's visual identity.
Project Management:
Manage multiple design projects simultaneously while meeting production deadlines.
Interpret creative briefs and translate them into compelling visual solutions.
Present concepts and revisions to internal stakeholders.
Maintain organized project files and design assets.
Innovation:
Stay updated on emerging design trends, animation techniques, AI-assisted creative tools, and broadcast technologies.
Recommend creative improvements that enhance production quality and workflow efficiency.
Continuously improve animation techniques and storytelling approaches.
Key Performance Indicators (KPIs)
Timely delivery of assigned projects.
Quality and creativity of motion graphics produced.
Compliance with HipTV branding standards.
Viewer engagement on digital content featuring motion graphics.
Number of revisions required per project.
Internal stakeholder satisfaction.
Innovation and contribution to creative projects.
File organization and asset management compliance.
Adherence to production schedules.
Contribution to audience growth through visual storytelling.
Requirements
Bachelor's Degree or HND in Graphic Design, Animation, Multimedia, Fine Arts, Mass Communication, or a related discipline.
Professional certifications in Adobe Creative Suite, Motion Graphics, or Animation are an added advantage.
Experience:
Minimum of 3 years' experience in motion graphics, television production, advertising, media, or digital content creation.
Experience working in a television station, production company, creative agency, or digital media organization is highly preferred.
A strong portfolio demonstrating motion graphics, animation, and broadcast work is mandatory.
Technical Skills:
Proficiency in:
Adobe After Effects
Adobe Premiere Pro
Adobe Photoshop
Adobe Illustrator
Adobe Media Encoder
Cinema 4D (advantage)
Blender (advantage)
DaVinci Resolve (advantage)
Adobe Audition (basic knowledge)
Knowledge of:
Broadcast graphics workflows
Video codecs and export settings
Motion tracking
Green screen compositing
Character animation
Typography animation
Color theory
Storyboarding
Audio synchronization
AI-powered creative tools
Competencies:
Creative thinking
Visual storytelling
Strong artistic ability
Attention to detail
Time management
Communication skills
Collaboration
Problem-solving
Adaptability
Brand awareness
Ability to work under pressure
Excellent organizational skills
Behavioural Expectations:
The Motion Graphics Designer is expected to:
Demonstrate creativity and originality.
Maintain high production standards.
Meet strict broadcast deadlines.
Respond positively to feedback.
Collaborate effectively across departments.
Maintain confidentiality regarding unreleased productions.
Continuously improve technical and creative capabilities.