We are seeking a dynamic and results-oriented Sales Executive with 3-6 years of proven sales experience, including a minimum of 2 years within the FMCG industry with Modern Trade experience. The ideal candidate will play a pivotal role in driving sales growth by promoting and selling our premium cashew products to a diverse clientele. This position demands exceptional communication skills, a strategic sales mindset, and a demonstrated ability to cultivate and sustain strong customer relationships.
If you have a track record of exceeding sales targets, a passion for delivering exceptional customer experiences, and thrive in a fast-paced environment, we invite you to join our team and contribute to the continued success of our brand.
1. Sales and Revenue Generation
- Achieve monthly, quarterly, and annual sales targets.
- Identify new sales opportunities within assigned territories.
- Ensure product availability in retail outlets, supermarkets, or distributor warehouses.
2. Market Expansion & Promotions
- Expand customer base by onboarding new distributors, retailers, or other clients.
- Open new sales territories and penetrate underserved markets.
- Conduct regular store visits to identify new opportunities
- Execute promotional activities, such as product sampling or discounts.
3. Customer Relationship Management
- Build and maintain strong relationships with existing stores and key accounts.
- Address customer complaints and resolve issues promptly.
- Provide after-sales support like sales optimization
4. Merchandising and Brand Visibility
- Ensure proper placement and display of products in stores are done by in-store merchandisers.
- Participate in promotional campaigns and in-store branding/activations.
- Monitor competitor activities and provide feedback to the team.
- Monitor promotions and recommend strategies needed for business growth.
5. Reporting and Analysis
- Prepare and submit sales reports, sales target breakdown and market feedback.
- Analyse sales performance and recommend strategies for improvement.
- Monitor stock levels and ensure timely replenishment in stores.
- Manage a designated sales territory, ensuring effective coverage.
- Plan daily/weekly routes to maximize time and effort.
- Optimize the use of resources to cover territory effectively.
7. Compliance and Documentation
- Ensure compliance with company policies, procedures, and regulatory requirements.
- Maintain accurate records of sales, invoices, and client communications.
- Minimum of a bachelor's degree in business administration, Marketing, or a related field.
- 3-6 years of proven experience as a Sales Executive with at least 2 years of solid experience in the FMCG industry dealing with Modern Trade.
- Solid understanding of sales techniques and pipeline management.
- Understanding of the Modern Trade process and dealings.
- Strong negotiation and persuasion skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in MS Office and CRM software.
- Proven track record of achieving sales targets and driving business growth.