Meta Campaign Manager

• Our client, an established marketing agency, is seeking a highly skilled Meta Campaign Manager / Meta Ads Guru to join their team remotely.

Non-Negotiable Requirements:

• 2 - 5 years' experience managing and running Meta (Facebook and Instagram) advertising campaigns.
• Strong client-facing skills with the ability to engage confidently with clients (Teams and in-person interaction).
• Excellent administrative and organisational skills, with the ability to manage multiple campaigns and keep everything running smoothly.
• Deadline-driven, with the ability to work under pressure and meet strict deadlines.

Requirements:

• 2-5 years of hands-on paid social experience with Meta as your main platform, ideally in an agency.
• A track record of managing Meta budgets across several accounts, with results you can walk us through (for example, cost per lead, cost per acquisition or return on ad spend).
• Strong working knowledge of Ads Manager, Business Suite, Events Manager, the Meta Pixel and Conversions API.
• A sound grasp of testing methods and attribution, and the judgement to know when a result is real.
• Confidence with data in Excel or Google Sheets: building reports, spotting trends and explaining them.
• Clear writing for ad copy and for client-facing reports.
• An eye for what makes ad creative work in Feed, Stories and Reels, and the ability to brief it well.
• Strong organisation across multiple clients and deadlines.

Key responsibilities:

• Plan, build and manage campaigns for Meta across Facebook and Instagram, both organically and Meta Ads Manager, for objectives from awareness through to leads and sales.
• Structure accounts, campaigns and ad sets so they are easy to read, test and scale.
• Build and manage audiences, including custom audiences, lookalikes, retargeting and broad targeting.
• Run structured creative and audience tests, then scale what works and switch off what does not.
• Monitor spend, pacing and performance daily, and optimise placements, bidding and creative.
• Set up and check tracking on every account: Meta Pixel, Conversions API, conversion events and UTM conventions, working with our web team.
• Run lead generation campaigns, including Instant Forms, and make sure leads reach clients promptly.
• Manage client ad accounts, pages, and permissions in Meta Business Suite.
• Keep ads compliant with Meta's advertising policies, especially for clients in regulated sectors such as healthcare and pharmaceuticals.
• Run paid and organic activity on other platforms where it fits the brief.
• Work with our Google specialist on joint plans, budget splits, consistent tracking and combined reporting.
• Align paid campaigns with organic social plans so the two reinforce each other.
• Turn client briefs into campaign plans with clear objectives, audiences, channel mix, budgets, timelines and KPIs.
• Recommend budgets and forecast likely results, stating the assumptions behind them.
• Plan seasonal and promotional peaks, such as Black Friday and the festive season, well in advance.
• Write clear creative briefs for designers and content creators, covering formats, placements and messaging.
• Write and review ad copy.
• Use performance data to guide what creative we make next.
• Produce weekly and monthly reports that explain what happened, why, and what to do next.
• Present results to clients and internal teams in plain language.
• Keep naming conventions, dashboards and account documentation tidy and up to date.
• Be the day-to-day contact for campaign matters on your accounts.
• Manage several accounts and deadlines at once without losing detail.
• Guide and support team members who help with ad builds and reporting.