Merchandiser - Building Materials (nairobi) At Cdl Human Resource

Job Summary

• The Merchandiser is responsible for generating demand and secondary sales of the company's Decorative Paints by being stationed at assigned dealer outlets for specific periods. The role involves engaging walk-in customers, building relationships with painters and contractors, scouting nearby sites and projects, generating leads and converting them into business for the dealer.

Role & Responsibilities

• Be stationed at assigned dealer outlets as per the agreed schedule and actively promote company Decorative Paints.
• Interact with walk-in customers, understand their requirements and recommend suitable company products.
• Generate demand and support the dealer in increasing secondary sales and product movement.
• Make daily calls/contacts to painters and contractors in the assigned area to build rapport and promote company products.
• Develop and maintain strong relationships with painters, contractors, applicators and other key influencers.
• Create and manage WhatsApp groups of painters and contractors for regular product communication, updates and engagement.
• Share relevant product information, promotions, offers and company communication through approved WhatsApp groups and other channels.
• Conduct regular visits to nearby construction sites and projects to identify sales opportunities.
• Generate leads from sites, projects, painters, contractors and potential customers and follow up for conversion.
• Convert generated leads into business for the assigned dealer and ensure proper follow-up until sale.
• Support dealers in developing new customers and increasing repeat business.
• Conduct product presentations, demonstrations and product awareness activities when required.
• Ensure company products are properly displayed and adequately promoted at the dealer outlet.
• Maintain regular communication with the dealer and share customer, project and market feedback.
• Monitor competitor products, prices, promotions and activities and share relevant information with the supervisor.
• Maintain accurate records of outlet visits, customer interactions, painter/contractor contacts, site visits, leads and converted business.
• Handle customer enquiries professionally and provide basic product information and support.
• Coordinate with the Sales Representative / Area Sales Manager on leads, projects and business opportunities.
• Prepare daily/weekly activity reports covering outlet engagement, painter/contractor calls, site visits, leads and secondary sales generated.
• Requirements

Academic & Professional Qualifications

• Diploma or Certificate in Sales, Marketing, Business or related field.
• Good communication and interpersonal skills.
• Good selling and customer-handling skills.
• Customer-focused and target-oriented.
• Good follow-up and organizational skills.

Work Experience

• 1 - 2 years of sales, merchandising or customer-facing experience, preferably in building materials, FMCG or related industry.

Additional Skills

• Good communication and presentation skills.
• Strong relationship-building and lead-generation skills.
• Self-motivated and proactive.
• Ability to work independently at dealer outlets and in the field.
• Good knowledge of the local market and customer requirements.
• Willingness to visit sites and projects in the surrounding area.
• Basic computer/mobile reporting and WhatsApp skills.