The Medical Representative will be responsible for promoting the assigned pharmaceutical portfolio within an allocated territory through effective and compliant engagement with healthcare professionals (HCPs) and other approved customers.
The successful candidate will develop productive customer relationships, execute approved territory and call plans, generate demand, provide accurate market intelligence, and contribute to sustainable sales growth.
The role requires strong pharmaceutical product knowledge, excellent communication skills, and the ability to achieve sales objectives while adhering to applicable regulatory requirements and company policies.
Key Responsibilities
Develop and execute temitory plans based on approved healthcare professional (HCP) segmentation, customer potential, call frequency, and geographic priorities.
Conduct high-quality face-to-face and approved digital customer engagements using authorised product messages and promotional materials.
Achieve assigned territory sales objectives through ethical demand generation. effective customer coverage, and consistent follow-up
Maintain strong knowledge of the assigned pharmaceutical products, relevant disease areas, clinical evidence, approved indications, and competitive environment.
Maintain accurate and timely Customer Relationship Management (CRM) records, call reports, customer information, and territory activity plans.
Monitor product availability, competitor activities, customer feedback, and market access barriers, providing actionable insights to the Sales Manager.
Support approved promotional meetings, educational activities, and customer engagement programmes in collaboration with relevant departments.
Work collaboratively with the Key Account Manager (KAM) on institutional business opportunities.
Refer unsolicited scientific and medical enquiries to the Medical Science Liaison (MSL)Medical Affairs function, as appropriate.
Complete all required product and compliance training and demonstrate continuous improvement in call quality, product knowledge, and territory management.
Promptly identify and report adverse events, product quality complaints, and other product safety information through approved reporting procedures.
Plan daily and weekly territory activities within approved customer segmentation and call-frequency requirements.
Prioritise customer engagements within the assigned territory based on approved business criteria.
Identify and escalate product stock, market access, scientific, safety, compliance. and customer service issues to the appropriate managers or or departments.
Ensure all promotional activities remain within approved product claims and authorised commercial terms.
Qualifications and Experience Educational Requirements
Bachelor's degree in Pharmacy. Life Sciences, Biological Sciences, or a related scientific discipline is strongly preferred.
Candidates with other relevant academic qualifications may be considered where supported by strong pharmaceutical sales capabilities and applicable local requirements Related
Job Experience
Typically two (2) to four (4) years of experience in pharmaceutical or healthcare sales.
Exceptional entry-level candidates with relevant scientific qualifications may be considered through structured development programmes.
Demonstrated ability to build professional customer relationships and work towards measurable sales objectives.
Experience in diabetes, metabolic health, specialty care, or innovative pharmaceutical environments will be an added advantage.
Proven ability to manage assigned territories, execute customer call plans, and achieve sales targets.