Develop media plans and recommendations based on client objectives, target audiences, budgets and campaign requirements.
Identify appropriate traditional, digital, social, broadcast, print, outdoor and other relevant media channels.
Conduct audience, market and media landscape research to inform channel selection and campaign strategy.
Translate client briefs into clear media objectives, strategies, timelines, deliverables and KPIs.
Recommend media opportunities, platforms and partnerships that strengthen client visibility and campaign impact.
Plan, coordinate and monitor digital media campaigns across social, websites, digital publications, search and paid media channels.
Work with creative and account teams to ensure digital assets meet campaign objectives, specifications, timelines and platform requirements.
Support setup, optimisation and monitoring of paid digital campaigns where applicable.
Monitor performance and recommend adjustments to improve reach, engagement, traffic, conversions and other agreed outcomes.
Stay current with changes in digital platforms, algorithms, audience behaviour, advertising formats and emerging opportunities.
Coordinate media buying, booking, placement and scheduling in line with approved media plans and budgets.
Source, evaluate and maintain relationships with media houses, publishers, platforms, influencers and other media vendors.
Obtain and compare media rates, packages, inventory and commercial opportunities.
Coordinate placements and ensure agreed deliverables are executed accurately and within approved timelines.
Track media spend, placements, deliverables and documentation and escalate discrepancies promptly.
Support negotiations with media vendors and contribute to securing favourable rates, value-adds and placement opportunities.
Support media outreach and relationship-building activities for client campaigns and corporate communications programmes.
Identify relevant journalists, editors, publications, broadcasters, digital platforms and other media stakeholders.
Support press release distribution, media pitching, interview opportunities, media monitoring and coverage tracking.
Maintain an up-to-date media database and record of relevant media contacts and opportunities.
Monitor relevant conversations and emerging media opportunities that may benefit clients.
Conduct daily and periodic monitoring of client coverage across traditional and digital media channels.
Track reach, impressions, engagement, sentiment, share of voice, traffic, conversions and other relevant metrics.
Prepare clear and timely media performance reports, dashboards and campaign summaries.
Analyse campaign results against agreed KPIs and identify trends, gaps, risks and opportunities.
Translate media data into practical recommendations for future campaigns and client outcomes.
Work closely with account and client service teams to understand client businesses, priorities, audiences and communication objectives.
Participate in client meetings, strategy sessions, campaign reviews, pitches and presentations where required.
Respond promptly and professionally to client media-related requests and follow through on agreed deliverables.
Communicate timelines, dependencies, risks and required client inputs clearly.
Maintain accurate records of client briefs, media plans, approvals, campaign activity, reports and correspondence.
Coordinate with Brands & Corporate, Creative Services, Digital PR, Public Affairs and other relevant company teams to deliver integrated campaigns.
Develop campaign timelines, media schedules and execution trackers.
Identify execution risks early and escalate issues with appropriate recommendations.
Ensure media deliverables meet agreed quality standards, client requirements and the company's processes.
Contribute to new business pitches, proposals, tenders and strategic presentations by developing media strategies and recommendations.
Identify potential media-led opportunities within existing and prospective client accounts.
Support development of new media products, packages and commercial opportunities.
Contribute to revenue growth through additional media services, campaign extensions and cross-selling opportunities.
Continuously build knowledge of the media, advertising, digital marketing, PR and communications landscape.
Monitor competitor activity, industry developments, emerging media platforms and audience behaviour.
Participate actively in the company's learning and development activities.
Carry out other duties reasonably assigned by Management in line with the requirements of the role.
Requirements
Bachelor's degree in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Communications, Media Studies, Business Administration or a related discipline. Relevant professional qualification or certification in media, advertising, digital marketing, communications or public relations is an advantage.
At least 5-7 years of relevant experience in media services, media planning/buying, digital marketing, advertising, PR, communications or a related client-service environment.
Demonstrable experience supporting or managing media campaigns across digital and/or traditional channels.
Experience working with media vendors, publishers, platforms, agencies or corporate clients is preferred.
Working knowledge of digital analytics, social media analytics and campaign reporting tools.
Strong proficiency in Microsoft Office/Google Workspace; familiarity with media buying, monitoring, social media management, analytics, advertising or CRM platforms is an advantage
Technical Skills
Google Analytics and digital reporting tools.
Meta Ads Manager and other paid social advertising platforms.
Google Ads and search advertising fundamentals.
Social media management and scheduling platforms.
SEO and digital audience analytics.
Media monitoring and social listening tools.
Excel/Google Sheets for campaign reporting and analysis.
Understanding of reach, impressions, CPM, CPC, CTR, engagement, conversion and ROI.