We are looking to recruit a Martech Analyst to work within our Marketing Department. The role will be based in Cape Town Head Office and will report to the Martech Manager.
Job Description
JOB PURPOSE
To analyse Martech, customer engagement and campaign performance data and turn it into meaningful insights that help the business make informed decisions, improve marketing performance and maximise the value of its. Martech capabilities, ultimately enhancing customer engagement, customer experience and business outcomes.
JOB OBJECTIVES
To develop and maintain reporting that provides visibility of Martech, campaign and customer performance in order to support informed business decision-making.
To analyse customer, campaign and Martech data in order to identify trends, measure performance and generate insights that improve marketing effectiveness and customer engagement.
To monitor and assess the performance and utilisation of Martech capabilities in order to measure value delivery and highlight opportunities for improvement.
To develop and maintain dashboards, scorecards and performance measures in order to provide meaningful visibility of key marketing and customer engagement metrics.
To validate and maintain the quality of data used for reporting and analysis in order to support accurate performance measurement and reliable insights.
Minimum requirements
JOB RELATED KNOWLEDGE
Marketing analytics and performance measurement principles.
Customer engagement, customer behaviour and campaign performance analysis.
Martech platforms, customer engagement technologies and their application within a marketing environment.
Data analysis, interpretation and reporting methodologies.
Dashboard, scorecard and performance measurement frameworks.
Data visualisation and insight generation techniques.
Business performance measures and key performance indicators.
Data governance, data quality and privacy requirements.
Customer segmentation and profiling principles.
Key marketing, customer and digital performance metrics.
JOB RELATED SKILLS
Data analysis and interpretation.
Reporting and dashboard development.
Performance measurement and KPI analysis.
Data validation and quality management.
Problem solving and critical thinking.
Stakeholder engagement and relationship management.
Communication and presentation skills.
Planning and organising.
Attention to detail.
JOB EXPERIENCE
3-5 years' experience in marketing analytics, customer analytics, digital analytics, business intelligence or a similar analytical environment.
2-3 years' experience analysing customer, campaign or marketing performance data to identify trends, generate insights and support business decision-making.
2-3 years' experience developing and maintaining reporting, dashboards and performance measures for business stakeholders.
2-3 years' experience working with large and complex datasets from multiple sources to support reporting and analysis.
2-3 years' experience presenting findings and recommendations to stakeholders in a clear and meaningful way.
EDUCATION
Degree in Business Analytics, Data Analytics, Statistics, Commerce, Marketing, Information Systems or a related discipline