Drive the development and execution of integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to drive brand awareness and revenue growth.
Serve as layered leadership for the Marketing & Communications Manager
Own and optimize digital marketing initiatives including SEO/SEM, PPC, social media advertising, and email marketing to generate qualified leads and improve conversion rates.
Analyze market trends, customer insights, and competitor activities to identify opportunities and inform strategic marketing decisions.
Partner closely with cross-functional teams including, creative product, and leadership to align marketing strategies with business goals and revenue targets.
Plan and execute high-impact events, webinars, and conferences to strengthen brand positioning and stakeholder engagement.
Track, measure, and report on marketing performance using key metrics and KPIs, providing actionable insights to continuously optimize campaigns and maximize ROI.
Drive content strategy and messaging across channels to ensure consistency, clarity, and strong brand positioning.
Utilize marketing and analytics tools including Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to monitor campaign performance and optimize marketing effectiveness.
Support and contribute to PR and communication initiatives, including media engagement and corporate messaging.
Stay ahead of industry trends, emerging technologies, and best practices to continuously improve marketing effectiveness and innovation.
What you bring
Bachelor's or Master's Degree in Marketing, Business Administration, Communications, or related fields
4 - 6 years of experience in digital marketing, preferably within the technology industry or related field.
Proven track record of developing and executing successful, data-driven marketing campaigns with measurable impact.
Strong expertise in digital marketing channels and tactics including SEO, SEM, PPC, social media, email marketing, and content marketing.
Hands-on experience with marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar SEO and campaign management platforms.
Advanced analytical skills with the ability to interpret complex data, generate insights, and optimize performance to maximize ROI.
Excellent written and verbal communication skills, with the ability to craft compelling and audience-focused content.
Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
Collaborative mindset with the ability to influence stakeholders and work effectively across teams.
Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is an advantage.