iqbusiness is seeking to employ a Marketing Specialist on a 12-month contract to collaborate with an international partner from our offices in Welgemoed, Cape Town, Northern Suburbs. This is a hybrid role (3 days on-site; 2 days WFH).
As a B2B Marketing Operations Coordinator, you will support the marketing team with a focus on financial administration, digital asset organisation, and process coordination. You will collaborate with cross-functional colleagues and internal stakeholders to maintain administration, sales collateral, and compile performance reporting insights.
Key Responsibilities:
Reporting and Project Management:
Oversee the team's shared folder structure to ensure all sales collateral, campaign assets, briefs, and templates are systematically version-controlled, named consistently, and easily accessible internally and by the sales teams
Manage the B2B marketing planner and the project pipeline for the design team to ensure all deadlines are met
Monitor active campaigns and integrate critical performance indicators, such as B2B buying signals and B2B lead generation data, into the active reporting dashboards
Coordinate and issue the Monthly Marketing Update
Establish and govern team workflows to maintain high-quality standards across campaigns, email service providers, new WordPress landing pages, and creative briefs for social media and design teams
Process for sharing LI posts with the sales team | Develop and execute a structured workflow for sharing relevant LinkedIn content with the sales team to maximise organic reach
Partner with the digital marketing team and key internal colleagues to close the loop on campaign measurement and reporting on performance outcomes regarding content and asset efficacy
Provide operational assistance for market-focused events and serve as a dependable cross-functional backup for team colleagues when required
Financial Administration:
Generating and receipting Purchase Orders on behalf of the team
Oversee and manage incoming invoices for the team
Serve as the primary point of contact for vendor and supplier queries regarding financial documentation, Purchase Orders, and invoices
Administer team business expenses within SAP Concur
Assist with new supplier onboarding and setup processes
Sales Collateral Maintenance:
Update and maintain existing PPT sales collateral to reflect accurate programme dates, fees, naming conventions, and taglines
Produce PPT factsheets for new programs
Event Operations and Logistics:
Conduct operational testing for new events, as well as creating and scheduling the configuration patterns for those sessions
Manage the foundational creation of events to ensure full visibility and complete awareness of the operational execution process
Execute daily data synchronisation by manually transferring contacts from Salesforce campaigns into specific Zoom events
Partner with the Executive Development Services team to provide post-event notifications and ensure attendee statuses are accurately updated within Salesforce.
Monitor and manage event reminders over three months
Special Initiatives:
Coordinate and support the day-to-day execution of the participant advocacy initiative
Support the team with the creation of new landing pages and updating content for existing ones
Minimum Requirements:
Bachelor's Degree in Marketing, Communications, Business Management, or a related field
A minimum of 3 years of experience as a Marketing Specialist, Marketing Assistant, Traffic Manager or in a similar marketing execution role
Working knowledge of, or a strong demonstrated interest in learning, Customer Relationship Management platforms (specifically Salesforce) and Content Management Systems (specifically WordPress)
Proven experience managing marketing activity planners, tracking creative project lists for design teams, and maintaining strict version control over digital sales assets and collateral
Hands-on experience with financial administration tasks, including raising and receipting Purchase Orders, managing invoices, and administering corporate expenses (ideally utilising SAP Concur)
Advanced proficiency in Microsoft PowerPoint and Excel
Proficiency in copywriting
Skills Required:
Strong project management and organisational skills
High attention to detail and financial accuracy
Well organised, with the ability to manage deadlines and multiple tasks
Clear written and verbal communication skills
Proactive and self-directed, with confidence to flag issues early