Head Of Marketing
PiggyTech Global Limited ("PiggyVest)
full-time
Job Summary
We are looking to hire an experienced Head of Marketing to lead the marketing function across Piggytech and its products, working closely with the Chief Marketing Officer.
You will translate our business goals into a clear marketing strategy that strengthens our brands, grows our customer base, deepens customer engagement and supports long-term business growth.
This includes overseeing brand strategy, product marketing, customer acquisition and retention, content, communications, partnerships and campaigns.
You will also build and lead a strong, accountable marketing team, providing the direction, structure and support needed to deliver consistently high-quality work.
The role requires strategic thinking, commercial judgement, creative leadership and strong execution.
Job Details
Marketing Strategy and Business Growth:
Develop and execute an integrated marketing strategy for Piggytech and its products, aligned with business priorities and customer needs.
Translate company goals into clear marketing plans, measurable targets, budgets and priorities for each product and team.
Balance brand building with customer acquisition, activation, engagement, retention and advocacy.
Identify opportunities to reach new audiences, strengthen our position in existing markets and increase adoption of our products.
Lead market research, customer insight and competitor analysis, using findings to inform marketing and business decisions.
Work closely with the CMO and other business leaders to evaluate opportunities and recommend where marketing resources will have the greatest impact.
Brand Strategy and Creative Direction:
Define and maintain clear positioning for Piggytech and each of its product brands, ensuring they are distinctive, relevant and consistent.
Strengthen brand awareness, preference and trust across customer segments.
Set the direction and quality standards for creative work, ensuring campaigns are culturally relevant and connect with a broad Nigerian audience.
Oversee brand identity, messaging and storytelling across digital platforms, advertising, events, partnerships and other customer touchpoints.
Review major campaigns and creative work to ensure they meet business objectives, reflect the brand and communicate clearly.
Ensure each product has an appropriate marketing approach while maintaining consistency across the group.
Product Marketing and Customer Lifecycle:
Lead go-to-market strategy for new products, features and services, covering audience definition, positioning, messaging, launch plans and measures of success.
Translate product features into clear benefits that help customers understand and use our products.
Partner with Product, Engineering and Customer Success to ensure marketing is involved early in product development and launch planning.
Develop marketing programmes that support onboarding, activation, repeat usage, retention and reactivation.
Identify relevant opportunities for cross-product adoption based on customer needs and behaviour.
Use customer feedback and campaign insights to improve messaging, customer journeys and product adoption.
Customer Acquisition, Campaigns and Partnerships:
Lead customer acquisition across paid, owned, earned, referral, partnership and offline channels.
Oversee integrated campaigns across content, social media, digital advertising, public relations, events and other relevant channels.
Build partnerships with businesses, platforms and communities that expand our reach and create measurable value.
Guide channel selection, audience targeting, campaign execution and ongoing optimisation.
Assess acquisition quality alongside volume, including activation, retention and long-term customer value.
Ensure campaigns have clear objectives, appropriate budgets, realistic timelines and defined ownership.
Communications and Reputation Management:
Oversee external communications, media relations and public-facing messaging across Piggytech and its products.
Develop communications plans that strengthen public understanding of our business and reinforce customer confidence.
Lead marketing's response to service disruptions, sensitive issues and reputational incidents, coordinating with leadership, Legal, Compliance, Customer Success and relevant technical teams.
Establish clear processes for reviewing, approving and publishing external communications.
Ensure marketing claims and customer communications are accurate, responsible and aligned with applicable requirements.
Maintain sound verification, approval and escalation practices across the team's channels and external engagements.
People Leadership and Team Development:
Lead and develop the whole marketing team, with clear responsibilities, reporting lines and expectations.
Coach team leads to become effective people managers who can plan work, give useful feedback and manage performance.
Set measurable individual and team goals, hold regular one-to-ones and conduct fair, evidence-based performance reviews.
Address performance gaps promptly through clear feedback, appropriate support and accountability.
Identify skills gaps and work with People Operations to recruit, develop and retain the talent needed to deliver the marketing strategy.
Build a culture of ownership, collaboration, creativity and continuous improvement.
Plan team capacity and workloads effectively, giving team members meaningful ownership and realistic delivery timelines.
Strengthen collaboration across marketing disciplines and with other teams across the business.
Budget, Operations and Performance:
Own marketing planning and budget management in collaboration with the CMO and Finance.
Allocate resources across products, channels and initiatives based on business priorities and expected returns.
Establish clear workflows for briefs, campaign planning, approvals, quality checks and reporting.
Select and manage agencies, vendors and other external partners, holding them accountable for quality and results.
Develop reporting that measures brand health, campaign effectiveness, acquisition efficiency, customer engagement and marketing's contribution to business outcomes.
Present performance, insights, risks and recommendations to leadership, using evidence to guide decisions.
Requirements
At least 10 years of progressive marketing experience, including at least 5 years in senior marketing leadership with responsibility for strategy, budgets and team performance.
Substantial experience directly managing marketing teams and team leads, with evidence of developing managers, improving performance and building effective teams.
A proven record of leading a broad marketing function across brand, product marketing, acquisition, customer engagement and communications.
Demonstrated success growing a consumer brand and acquiring customers at scale, supported by measurable results.
Experience developing marketing strategies that support customer activation, retention and long-term value.
Strong brand positioning, storytelling and creative judgement, with the ability to assess work for clarity, relevance and broad audience appeal.
Strong commercial and analytical skills, including experience managing budgets, evaluating channel performance and making resource allocation decisions.
Experience leading product launches and coordinating campaigns across multiple channels and teams.
Experience building partnerships that deliver measurable brand or business outcomes.
Sound judgement and practical experience managing external communications, sensitive issues and crisis responses.
A deep understanding of Nigerian consumers, culture and media, with the ability to adapt marketing approaches to different audiences.
Experience in fintech or financial services, with an understanding of the importance of trust and responsible customer communication.
Experience overseeing marketing for multiple products or brands, balancing shared priorities with the needs of each business.
Strong stakeholder management and communication skills, with the ability to influence senior leaders and work effectively across functions.
The ability to set strategic direction while staying close enough to execution to maintain quality, resolve problems and deliver results.