ABOUT THE ROLE
The Marketing Officer supports the organization's overall marketing activities by assisting the team lead in planning, managing, and coordinating marketing activities to attract customers, and promote the organization's products over competitors.
ESSENTIAL DUTIES & RESPONSIBILITIES
Define and develop marketing strategies based on customer service feedback and market intelligence
Define and develop marketing strategies based on customer service feedback and market intelligence
Identify business opportunities in the market and jointly strategize with the Team Leader to execute specific actions.
Identify business opportunities in the market and jointly strategize with the Team Leader to execute specific actions.
Define short term and long-term strategic marketing goals - jointly with Business Unit team and Team leaders
Define short term and long-term strategic marketing goals - jointly with Business Unit team and Team leaders
Build key customer relationships
Build key customer relationships
Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Use knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Use knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Lead and drive vendor’s marketing activities, strategies and targets within Ghana.
Lead and drive vendor’s marketing activities, strategies and targets within Ghana.
Present to and consult with mid and senior level management and sales people on business trends with a view to developing new services, products, and distribution channels.
Present to and consult with mid and senior level management and sales people on business trends with a view to developing new services, products, and distribution channels.
Help internal salesmen and distributors with marketing material, training, tools and all selling aids to enhance their work.
Help internal salesmen and distributors with marketing material, training, tools and all selling aids to enhance their work.
Organize marketing events and programs
Organize marketing events and programs
QUALITY MANAGEMENT SYSTEM RESPONSIBILITIES
Effectively contributing to the delivery and achievement of the Department’s Management Processes
Effectively contributing to the delivery and achievement of the Department’s Management Processes
OHSE RESPONSIBILITIES
Understand fully, the importance of an effective OHS & EMS culture
Understand fully, the importance of an effective OHS & EMS culture
Promote a continual improvement of OHS & EMS activities.
Promote a continual improvement of OHS & EMS activities.
Identify and report hazards
Identify and report hazards
KNOWLEDGE, SKILLS & ABILITIES
Must understand basic principles and fundamentals of marketing
Must understand basic principles and fundamentals of marketing
Must possess a strategic and creative mindset
Must possess a strategic and creative mindset
Must have experience in online community management
Must have experience in online community management
Must have excellent communication skills, to understand and drive conversations with target audience
Must have excellent communication skills, to understand and drive conversations with target audience
Possession of analytical skills to uncover underlying thoughts and insights generated from interactions within the community.
Possession of analytical skills to uncover underlying thoughts and insights generated from interactions within the community.
Must possess the ability to lead discussions on online marketing strategies
Must possess the ability to lead discussions on online marketing strategies
Must poses excellent communication skills.
Must poses excellent communication skills.
Organizational and project management skills.
Organizational and project management skills.
Interpersonal skills.
Interpersonal skills.
Analytical ability.
Analytical ability.
Market research skills.
Market research skills.
Adaptability.
Adaptability.
Engagement skills
Engagement skills
QUALIFICATION & EXPERIENCE
A Bachelor’s degree in Marketing, Communications, or a related discipline
A Bachelor’s degree in Marketing, Communications, or a related discipline
A minimum of 2 years of experience in a similar role
A minimum of 2 years of experience in a similar role
Familiar with social media platforms and experience in community management for at least one(1year)
Familiar with social media platforms and experience in community management for at least one(1year)
COMPENSATION
Competitive
Interested and qualified persons should please send their CV or Resume to jobs@automationghana.com
Interested and qualified persons should please send their CV or Resume to jobs@automationghana.com
Deadline for receiving applications is 19th October 2026. Only shortlisted candidates will be contacted.
Deadline for receiving applications is 19th October 2026. Only shortlisted candidates will be contacted.