Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionize the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders.
Since launching in 2004, Chicken Republic (Subsidiary of Food concepts) has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009).
We are recruiting to fill the position below:
Job Title: Marketing Officer
Requisition ID: 745 Location: Nigeria
Job Objective
Create unique customer experiences that ensure retention and contribute to positive relationships between the customers ultimately leading to increased sales.
Key Responsibilities Marketing Operations:
Drive the sales (B2B) of products and services and create market niche for the Company
Constantly analyze market and competitive trends and recommend changes to agreed marketing strategies based on the outcome of such analysis and feedback.
Develop and implement strategy to enhance sales record in the targeted market area
Grow the customer base and drive the sales volume and value
Generate business awareness for the Company bulk order service delivery
Develop, customize (to suit each market in which the company operates), deploy and constantly update ready-to-go marketing toolkits and templates to drive the sales activities of the department.
Own & be fully responsible for revenue generating activities through non-traditional channels, ensuring they contribute a minimum of 15% of the total annual sales of the Company. Such channels include but are not limited to bulk orders, voucher sales, kiddies’ parties and any other innovative channels that may be discovered.
Building Customer Databases (Electronic, Online, and Telecommunication) for the Company with the use of effective communication messages.
Oversee public relations initiatives including press releases, advisories, advertising, design & production of visual aids and publications and online marketing for the CR & PR brands
Any additional work that may be assigned from time to time.
Regulatory:
Ensure compliance with any and all requirements defined/established by Government Regulatory agencies who have an over-sight responsibility of the Department’s activities
Ensure compliance with confidentiality of Trade and Brand Secrets.
Key Performance Indicators
Average Customer Count (Actual vs. Budget)
Average Spend per Customer (Actual vs. Budget)
Traffic/Visits to Brand sites (Actual vs. Planned)
Sale Increase on Sales Mix
Ratio of Negative to Positive Press Mentions
OPEX (Budget vs. Actual)
No of Awards
All other Performance Indicators will be based on performance against agreed objectives.
Skills, Competencies and Requirements Educational Qualifications/Experience:
Minimum of a university Degree
Previous Marketing coordinating experience in the Food and or Retail environment
Minimum of 2 years working experience.
Functional Competencies/Requirements:
Brand Management
Strong Internal and External Communication
Marketing Research & Analysis
Problem Solving & Analysis
Product Lifecycle Management.
General Management Competencies/Requirements:
Strong Communication skills
Strong Presentation Skills
Strong Negotiation Skills
Strong People Management Skills
Strong Time Management & Multi-tasking skills
Ability to plan, schedule and coordinate effectively.
Desired Personal Attributes:
Integrity
Result oriented
Analytical and Logical mind
Vitality
Ability to work with all levels of management, build partnerships and teams
Highly organized and significant ability to multi-task effectively.