General Purpose
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Main Job Duties and Responsibilities
manage and coordinate all marketing, advertising and promotional staff and activities
conduct market research to determine market requirements for existing and future products
analysis of customer research, current market conditions and competitor information
develop and implement marketing plans and projects for new and existing products
expand and develop marketing platforms including social media platforms
manage the productivity of the marketing plans and projects
monitor, review and report on all marketing activity and results
determine and manage the marketing budget
deliver marketing activity within agreed budget
report on return on investment and key performance metrics
develop pricing strategy
create marketing presentations
liaise with media and advertising
collaborate with the sales function
monitor industry best practices
Education and Experience
business or marketing-related degree or equivalent professional qualification
experience in all aspects of developing and managing marketing strategies
technical marketing skills
proven experience in customer and market research
relevant product and industry knowledge
digital marketing skills
experience with relevant software applications
Key Competencies
excellent written and verbal communication skills
collaborative skills
formal presentation skills
organization and planning
strategic and critical thinking skills
data analysis and management
problem analysis and problem-solving
team leadership
persuasiveness
adaptability
creativity
judgment and decision-making