A fast-moving South African fintech in the payments space is on the verge of something big. The product is live, the users are growing, and a national rollout is underway. This is the moment when the right marketer can walk in, shape the entire creative direction, and put their name to a campaign that reaches the whole country.
The team is small and sharp, decisions move fast, and the founder is hands-on. There is no marketing department to hide in. This role belongs to someone who thrives with a blank canvas, a bold idea, and the drive to see it through from brief to launch.
This is not a management role in the traditional sense. There is no team to delegate to. The successful candidate will be the one doing the work: writing the briefs, driving the creative, running the channels, and showing up as the face of marketing in boardroom-level conversations with a large corporate partner. The brand ambassador will report into this role, and an influencer-led content engine is already generating results. The task now is to build the strategy around it.
What's in it for you
Creative freedom at startup speed, backed by the reach of a national corporate partnership
A chance to build the marketing strategy from the ground up, with real input into budget and direction
Direct access to the founder, where your ideas are heard and actually put into action
A national rollout to lead and put your name to
Room to grow into a senior marketing role as the business scales
Office-based in Johannesburg North, with hybrid flexibility available over time
Minimum Requirements
Five or more years of marketing experience with a strong digital focus
A portfolio of creative campaigns you personally conceptualised and delivered end to end
Demonstrated ability to take a campaign from brief to live without hand-holding
Hands-on experience managing social media, content production and digital performance
Confidence working with senior corporate stakeholders and navigating formal approval processes
Experience managing budgets and working with external suppliers or freelancers
Advantageous
Advertising agency background
Experience in fintech, payments, banking or consumer tech
Experience marketing to both consumers and businesses
PR experience
Startup experience
Relevant qualification in marketing, advertising or communications
Background checks will be conducted with your consent.
Key Responsibilities
Conceptualise and lead campaigns targeting consumers, for the people getting paid and merchants across all channels
Brief, direct and sign off creative work while continuously bringing fresh ideas to the table
Own and protect the brand voice across every platform and touchpoint
Plan and manage social media, YouTube and digital channels with a performance mindset
Collaborate with the in-house brand ambassador and content studio on video and explainer content
Track campaign performance and report on results to the founder
Serve as the primary marketing and PR contact for the corporate partner's marketing and communications teams
Align co-marketing activity, approvals and timelines in support of the national rollout
Plan in-market activations, point-of-sale materials and event presence
Coordinate with operations on the logistics behind activations
Build and manage the marketing budget in collaboration with the founder
Manage any agencies and freelancers brought on to support activity