To lead the development and execution of the KWV Classic Wines brand plan in South Africa, while driving Tender development and supporting the KWV Endorsed portfolio across key international markets.
This is a newly created, hands-on role requiring strong commercial acumen, ownership and execution, with responsibility for guiding a Junior Brand Manager.
Minimum requirements:
A relevant BCom degree in Marketing, Business or a related field.
8+ years' marketing experience within FMCG, including at least 3 years at Marketing Manager or Senior Brand Manager level (Mandatory)
Strong commercial and financial acumen, with experience managing brand performance, including P&L, A&P, pricing and margin.
Strong capability in developing brand strategy and translating this into annual plans and execution.
Solid grasp of market, category and on- and off-trade dynamics, with the ability to recommend effective activation and execution.
Proven track record in innovation, renovation or new proposition development.
Ability to work effectively across commercial and operational functions, managing multiple stakeholders and priorities.
Exposure to international markets, distributors or market teams is advantageous.
Wine category experience is advantageous, together with an interest in wine and willingness to build category knowledge.
Willingness and ability to travel locally as required.
Valid driver's license and own reliable transport.
Skills required:
A proactive, self-starting approach, with the ability to identify what needs to be done, initiate action and follow through to delivery.
Good judgement and confidence to make decisions independently, while knowing when to seek input or escalate.
Strong strategic thinking, with the ability to make clear choices and translate these into focused brand and activity plans.
Comfortable using financial, sales, category and market information to identify opportunities and inform decisions.
Strong creative thinking, with the ability to shape and progress brand ideas.
Job summary:
Lead the development and execution of the annual KWV Classic still wines brand plan in South Africa, translating brand objectives into clear communication, activation and innovation plans.
Take ownership of KWV Classic wines, from strategy through to execution, ensuring clear positioning and consistent execution across consumer touchpoints.
Deliver agreed volume, value and margin objectives, working closely with Wine Marketing Executive, Sales and Customer Marketing to drive brand performance.
Oversee brand financials including P&L tracking, A&P budget management, pricing, margin delivery, inventory planning and COGS efficiency.
Monitor and interpret brand, category, market share and competitor performance to identify opportunities and recommend actions to achieve business targets.
Work closely with Sales and Customer Marketing to deliver the agreed trade calendar, ensuring relevant brand tools and activities are delivered on time and against commercial priorities.
Lead the development and execution of consumer campaigns, digital and social activity, and strategic events for KWV Classic.
Lead the marketing development of tender propositions, working closely with international teams to develop brand and packaging solutions aligned to market requirements, that create strong consumer and shelf appeal.
Support marketing development for KWV Endorsed products, ensuring a clear role and positioning and providing relevant marketing tools and support to international teams.
Support development of scalable innovation opportunities across local and international markets, leading relevant projects from concept through to launch, including business case development, pricing and packaging.
Collaborate with local and international commercial teams, distributors, Customer Marketing, Winemaking team, Finance and Supply Chain to ensure effective execution.
Consumer focused, with a strong interest in understanding evolving wine consumption occasions and category trends.
Knowledge of social and digital media platforms, content performance metrics and best practices.
Provide direction, coaching and development to the Junior Brand Manager.