We are seeking a dynamic and results-driven Marketing Manager who understands that effective marketing is about more than brand awareness. It is about driving sales, supporting customer relationships, identifying growth opportunities and contributing to overall business performance.
This is a hands-on role responsible for developing and executing an integrated marketing strategy that supports the organisation's growth objectives while building a strong and consistent brand presence across all customer touchpoints.
Key Responsibilities
Marketing Strategy & Growth
Develop and implement an annual marketing strategy aligned with business objectives.
Drive brand growth, market positioning and customer engagement.
Identify new market opportunities, customer segments and growth initiatives.
Monitor industry trends, competitor activity and customer behaviour.
Develop campaigns and initiatives that support business growth and sales objectives.
Brand Management
Maintain and strengthen the company's brand across all platforms.
Ensure consistent brand application across digital, print, packaging, signage and promotional materials.
Manage the development of marketing collateral, brochures, presentations and sales tools.
Uphold the organisation's reputation for quality, reliability and service excellence.
Digital Marketing & Content
Manage and grow the company's digital presence.
Develop and execute monthly content plans and content calendars.
Coordinate the creation of photography, video, social media content and customer success stories.
Oversee website content and ensure information remains relevant and accurate.
Manage digital advertising campaigns and monitor performance.
Deliver regular reporting and performance insights.
Sales & Customer Marketing
Work closely with sales and management teams to drive commercial opportunities.
Develop product marketing materials, sales presentations and customer communication tools.
Support customer acquisition and retention initiatives.
Enhance the customer journey and overall brand experience.
Develop targeted campaigns, promotions and trade marketing activities.
Marketing Performance & Reporting
Measure and report on marketing performance and ROI.
Track KPIs including lead generation, customer engagement, digital performance and campaign effectiveness.
Manage and optimise the marketing budget.
Use data-driven insights to improve marketing outcomes and business impact.