Description

The Marketing Intelligence Specialist is responsible for equipping the Sales Team with relevant, accurate, and timely market intelligence on viewer behaviour, audience insights, and competitor activity. The role supports strategic decision-making, assists with go-to-market presentations, and contributes to client retention and revenue growth by identifying market opportunities and trends.

Market and Media Research

Conducting in-depth research using industry tools (e.g. Telmar, Nielsen, BRC and other tools provided) to understand media consumption patterns.
Analysing data on viewer behaviour, content performance, and audience demographics.
Identifying target audiences and assess their characteristics, preferences, and media habits.
Monitoring and evaluating competitor activity and advertising performance across media platforms.

Sales Support and Intelligence

Providing the sales team with compelling insights and sales narratives through regular go-to-market presentations.
Submitting weekly media industry reports on audience trends and content consumption.
Analysing post-campaign performance to evaluate effectiveness and improve future sales strategies.

Reporting and Presentations

Compiling and submitting trend and insight reports to the Group Executive Advertising Sales and Group Head of Sales.
Preparing and presenting monthly internal presentations on eMedia channel and competitor channel performance.
Producing ad hoc reports as required by management or stakeholders.

Client Liaison

Attending client and agency meetings/presentations alongside Account Executives to provide research-based support.
Helping maintain strong relationships by offering insightful and data-driven presentations to clients.
Assisting in managing client and agency expectations with credible media intelligence.

Stakeholder Relationships

Collaborating with Account Executives and Sales Management to align research with business objectives.
Assisting in training and upskilling sales teams on media consumption trends, tools, and competitor strategies.
Attending and representing the company at relevant industry forums (e.g. BRC, Telmar, Nielsen briefings).
Building, supporting, and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Requirements

Qualifications

National Senior Certificate (NQF Level 4) - Essential
National Diploma in Marketing / Research / Media / Communications (NQF Level 6) - Recommended

Experience

Language Proficiency

Technology Proficiency

Technical / Job Specific Competencies

Marketing Intelligence Specialist

Key skills