- To manage the digital marketing and social media activities of Glocient Hospitality and Ikogosi Warm Springs Resort, strengthening brand visibility, audience engagement and booking enquiries.
- The role serves as the central coordinator for digital content, responsible for planning posts, arranging designs and content production, obtaining required approvals, publishing across designated platforms and monitoring results.
Digital Content Planning and Coordination
- Prepare and maintain a content calendar covering resort experiences, accommodation, dining, recreation, events, packages and corporate communications.
- Gather accurate information from relevant departments and translate it into engaging digital content.
- Write captions, promotional copy and other digital communications consistent with the brands' tone and standards.
- Coordinate graphic designers, photographers, videographers and other content providers, ensuring clear briefs and timely delivery.
- Maintain an organised collection of approved photographs, videos, designs and brand materials.
Social Media Management and Publishing
- Manage the designated Glocient Hospitality and Ikogosi Warm Springs Resort accounts, including LinkedIn, Instagram, Facebook and other approved platforms.
- Coordinate all content intended for publication through these accounts.
- Check the accuracy of names, dates, prices, package details, contact information and booking links before publication.
- Obtain the required internal approvals and publish content according to the agreed calendar.
- Adapt content to suit each platform and coordinate distribution through approved affiliated pages and promotional channels.
- Maintain consistent branding and current profile information across all managed accounts.
Audience Engagement and Enquiry Management
- Monitor comments, messages, mentions and reviews, responding promptly and professionally.
- Provide accurate initial information and direct booking enquiries to Sales or Reservations.
- Record and follow up on digital leads with the relevant team.
- Escalate complaints, sensitive comments and reputational concerns to the appropriate manager.
- Encourage engagement through useful content, timely responses and approved interactive activities.
Campaigns and Digital Promotion
- Support campaigns promoting accommodation, leisure packages, conferences, weddings, dining and other resort offerings.
- Coordinate approved paid advertising within authorised budgets.
- Work with Sales & Marketing to promote seasonal offers and generate qualified enquiries.
- Coordinate approved influencer, travel creator and promotional collaborations.
- Keep website offers and digital listings current, working with the responsible service providers where necessary.
Brand Standards and Publication Control
- Ensure published content follows brand guidelines and management instructions.
- Confirm permission before using guest photographs, testimonials or other personal information.
- Protect guest privacy and observe restrictions concerning VIP visits, sensitive events and confidential operational information.
- Maintain secure account access and ensure organisational ownership of digital accounts and assets.
- Refer sensitive announcements and public responses for management approval before publication.
Performance Monitoring and Reporting
- Submit concise weekly activity reports and monthly performance reports.
- Track content delivery, reach, engagement, audience growth, enquiries, response times and campaign results.
- Monitor paid campaign expenditure and cost per enquiry where applicable.
- Identify effective content and recommend improvements based on results.
- Track bookings attributable to digital activity in collaboration with Sales and Reservations.
Qualifications and Experience
- Degree or HND in Marketing, Communications, Mass Communication, Business Administration or a related discipline.
- At least two years' relevant experience in digital marketing, social media management or content coordination.
- Hospitality, tourism or leisure industry experience is an advantage.
- Demonstrated ability to manage business social media accounts, including LinkedIn.
- Familiarity with content scheduling, analytics, basic design tools and paid social advertising.
- Strong writing, proofreading, organisation and customer engagement skills.
- A portfolio or examples of previously managed accounts and campaigns.
Key Performance Indicators
- Timely delivery of the approved content calendar.
- Accuracy, quality and consistency of published content.
- Audience reach, engagement and relevant follower growth.
- Qualified enquiries generated and properly handed over.
- Response times to messages and comments.
- Campaign results against agreed objectives and budgets.