3-5years of experience in marketing automation, email marketing, and web development.
Strong working knowledge of Adobe Marketo; certification is an advantage.
Experience in B2B prospecting, CRM management, lead nurturing, and outbound email campaigns.
Proficiency in WordPress development and SEO
Familiarity with web analytics, campaign attribution, UTM tracking, and conversion optimization.
Strong data analysis skills, including Excel reporting, campaign performance measurement, and audience insights.
Experience with newsletter operations, responsive email design, and testing tools such as Email on Acid.
Experience in B2B technology, SaaS, data/AI, IT consulting, or professional services is preferred.
Excellent communication, analytical, and problem-solving skills, with a results-driven approach.
Key Responsibilities
Design, execute, and optimise automated email campaigns, newsletters, and lead-nurturing workflows using Adobe Marketo.
Manage B2B prospecting campaigns, audience segmentation, lead scoring, and outbound email infrastructure.
Configure and monitor email authentication, sender reputation, deliverability, and contact list hygiene.
Build responsive email templates, landing pages, and web forms using HTML, CSS, JavaScript, PHP, and Bootstrap.
Develop and maintain WordPress websites, including themes, plugins, SEO, security, and performance optimisation.
Manage CRM platforms and integrations, particularly Microsoft Dynamics, including API connections and lead synchronisation.
Implement campaign tracking, UTM parameters, conversion events, and web analytics to measure marketing effectiveness.
Analyse campaign, audience, and website data using Marketo reporting and Excel (PivotTables, VLOOKUP) to identify performance gaps and optimisation opportunities.
Conduct email testing, A/B testing, and landing-page optimisation to improve engagement and conversion rates.
Manage domain setup, DNS records, hosting, FTP, and cPanel operations, collaborating with technical teams where necessary.
Maintain documentation of marketing automation workflows, integrations, campaign assets, and processes.
Collaborate with Marketing, Sales, and Business Development teams to support B2B demand generation and business growth.