Description
This role is Cauridor’s marketing reference point in Senegal the person who turns regional marketing strategy into real, local execution and gives the Regional Marketing Manager an on-the-ground presence they don’t have themselves.
Rather than setting strategy, this role owns local delivery: adapting campaigns to the Senegalese market, running events and field marketing locally, keeping the brand consistent in-market, and flagging what’s working (or not) back to the region. It exists because strategy designed centrally still needs someone who actually knows
Senegal its language, culture, media, and market dynamics to make it land.
Your Impact Zone
Local Execution of Regional Strategy
Execute the marketing plan set by the Regional Marketing Manager within Senegal, adapting campaigns to local language, culture, and market conditions.
Provide local market intelligence and competitor observations back to the region to inform strategy.
Track and report on local marketing spend against the budget allocated by the Regional Marketing Manager
Brand & Local Communication
Ensure brand consistency across all Senegal-market materials, in coordination with regional brand guidelines.
Coordinate creation and localization of marketing content (social, print, digital, PR) for the Senegalese audience, including French-language adaptation.
Maintain day-to-day relationships with local agencies, vendors, and media contacts.
Digital Marketing (Local)
Support execution of social media content and community engagement specific to Senegal.
Monitor local digital performance and flag trends or issues to the Regional Marketing Manager.
Events & Field Marketing
Plan and run local events, activations, and sponsorships in Senegal.
Lead partnership marketing and local visibility efforts, working closely with the Senegal country team.
This is likely the largest part of the role the most direct, hands-on expression of reference point in-market.
Cross-Functional Collaboration
Act as the marketing point of contact for the Senegal country team, working with local Sales, Operations, and
Compliance to keep marketing activity aligned with what’s happening on the ground.
Escalate anything with legal, compliance, or brand risk to the Regional Marketing Manager rather than resolving unilaterally.
Your Toolkit for the Role
2–4 years of experience in marketing, communications, or a related field, ideally including event/field marketing.
Strong understanding of the Senegalese market, media landscape, and culture.
Comfortable executing a strategy set by someone else, with good judgment on when to adapt locally versus escalate.
Hands-on content and social media experience.
Experience working with local agencies/vendors.
Fluent French; working proficiency in English strongly preferred, given regional reporting line.
What you will find in the Cauridorian Space
A real opportunity to contribute to financial inclusion and help shape the future of finance across Africa
The ability to take true ownership of your work we trust you to lead, build, and make things happen
Exposure to meaningful, high-impact projects where your work directly influences the business
A fast-moving, international environment where collaboration is natural and ideas are welcomed
Flexibility in how you work, with a focus on outcomes
Ongoing learning and growth as the company scales
A competitive salary with performance-based bonuses
Company health insurance
What happens next
Initial contact with the HR team
Completion of a form and/or culture assessment
Interview with the Regional Marketing Manager and the Country Managing Director
Final interview with the Head of Marketing