Marketing Assistant - Four Points By Sheraton Ikot Ekpene

Department: Sales & Marketing

Reports To: Marketing Manager / Director of Sales & Marketing

Job Summary

• The Marketing Assistant supports the implementation of marketing initiatives, brand campaigns, digital marketing activities, content creation, and promotional events.
• The role assists in building brand awareness, driving customer engagement, and supporting revenue-generating activities for the hotel.

Key Responsibilities

Marketing Support:

• Assist in the development and execution of marketing campaigns and promotions.
• Coordinate marketing materials, advertisements, and collateral.
• Support the creation and distribution of newsletters, flyers, and promotional content.
• Maintain the hotel's marketing calendar.

Digital Marketing:

• Assist with website content updates and promotions.
• Manage social media content scheduling and monitoring.
• Support email marketing campaigns and database management.
• Track digital marketing performance and engagement metrics.

Content Creation:

• Prepare marketing presentations and reports.
• Assist in creating content for social media, blogs, and hotel communications.
• Coordinate photography and promotional content requirements.

Brand Management:

• Ensure all marketing materials comply with brand standards.
• Support the implementation of corporate marketing initiatives.
• Monitor brand consistency across all communication channels.

Events & Partnerships:

• Assist with planning promotional events, activations, and community engagements.
• Coordinate logistics for trade shows, exhibitions, and hotel events.
• Support partnership marketing initiatives and local collaborations.

Administrative Support:

• Maintain marketing databases and contact lists.
• Process purchase requests, invoices, and vendor documentation.
• Prepare marketing activity reports and campaign summaries.

Key Performance Indicators (KPIs)

• Timely execution of marketing campaigns.
• Social media engagement growth.
• Website and campaign traffic performance.
• Marketing collateral delivery timelines.
• Event execution effectiveness.
• Marketing database accuracy.
• Brand compliance standards.

Qualifications & Experience

• Bachelor's Degree in Marketing, Communications, Business Administration, Hospitality, or related field.
• 1-2 years of marketing experience preferred.
• Experience with social media platforms and digital marketing tools is an advantage.

Preferred Qualifications:

• Education: High school diploma or G.E.D. equivalent.
• Related Work Experience: At least 1 year of related work experience.
• Supervisory Experience: No supervisory experience.
• License or Certification: None.
• This position is for Nigerian (local) only.

Required Competencies:

• Creative thinking and attention to detail.
• Excellent written and verbal communication skills.
• Basic graphic design and content creation skills.
• Strong organizational and multitasking abilities.
• Proficiency in Microsoft Office Suite.
• Knowledge of social media management platforms.