Marketing & Brand Promotion
- Manage SALIX and client-facing social media channels including LinkedIn, Facebook, Instagram, and other approved platforms.
- Develop and schedule marketing content including social media posts, newsletters, email campaigns, and promotional materials.
- Coordinate digital marketing campaigns designed to generate customer engagement and support client objectives.
- Assist in website content updates and optimization activities.
- Track marketing performance metrics and prepare campaign reports.
- Support lead generation initiatives through digital outreach, email marketing, and customer engagement campaigns.
- Coordinate event promotion campaigns and pre-event communications.
- Work with internal stakeholders to develop marketing assets and communication materials.
- Monitor social media engagement and respond to inquiries where appropriate.
- Research marketing trends, competitor activities, and opportunities to improve brand visibility.
- Support the development and maintenance of marketing calendars and campaign schedules.
- Ensure all communications are aligned with brand standards and client expectations.
Reservations & Customer Support Responsibilities
Retain approximately 40-50% of the current reservations section, including:
- Assist customers with hotel reservations and accommodations.
- Manage reservation changes and booking confirmations.
- Coordinate with hotel partners and event organizers.
- Process customer inquiries.
- Maintain reservation records and booking accuracy.
- Support event accommodation programs.
- Prepare reservation activity reports.
Working Arrangement & Expectations
- This is a full-time, office-based position, with attendance required based on the scheduled shift pattern and business needs.
- This role follows the U.S. Eastern Time Zone (ET), and employees will be expected to work schedules aligned with client and operational requirements.
- As the client operates within the hospitality industry, business operations run seven days a week. Accordingly, employees may be required to work weekends and Kenyan public holidays based on operational needs. Work schedules will be communicated in advance and may vary to meet customer requirements.
- To meet operational and team needs, the successful candidate may be required to relocate if necessary for the role.
- This arrangement is designed to ensure seamless collaboration with clients and team members while maintaining operational efficiency and delivering a high level of service to customers.
- Bachelor's Degree in Marketing, Communications, Business Administration, Public Relations, Hospitality Management, Tourism Management, or a related field.
- Minimum of 2 years' experience in marketing, digital marketing, communications, brand promotion, campaign management, customer engagement, or a related role.
- Demonstrated experience managing social media platforms in a professional environment.
- Experience using Canva or similar design tools.
- Excellent written communication and content creation skills.
- Strong organizational and project coordination abilities.
- Proficiency in Microsoft Office Suite.
- Strong attention to detail and ability to manage multiple priorities.
- Experience running Meta (Facebook/Instagram) campaigns.
- Experience with LinkedIn marketing.
- Experience with email marketing platforms.
- Experience in hospitality, events, travel, or reservations management.
- Experience creating marketing content and promotional materials.
- Experience working with international clients.
Success in this role would be measured through:
- Social media engagement rate.
- Growth in followers and audience reach.
- Campaign execution accuracy and timeliness.
- Marketing content production targets.
- Lead generation performance.
- Email campaign open and click-through rates.
- Website traffic growth where applicable.
- Reservation accuracy.
- Customer satisfaction scores.
- Service responsiveness.
- Stakeholder satisfaction.
- Attendance and reliability.