Marketing And Communications Officer

About the job

• Private Networks Nigeria Limited (PNN Group) is seeking a dynamic, creative and results-driven Marketing and Communications Officer to develop and execute marketing strategies, strengthen brand visibility and drive market awareness and adoption of the company's SaaS products.
• The ideal candidate must possess a strong blend of marketing, digital communication, content development and strategic execution skills, with the ability to translate business objectives into effective marketing initiatives.

Key Responsibilities

Marketing Strategy and Execution

• Develop and implement marketing strategies to promote the company's products and services.
• Conduct market research, identify target audiences and monitor competitor activities.
• Plan and execute marketing campaigns to generate leads, attract customers and support business growth.
• Identify market opportunities and recommend strategies for improved market penetration.

Product Marketing and Promotion

• Develop compelling product positioning, value propositions and promotional strategies.
• Communicate product features, benefits and competitive advantages effectively.
• Coordinate product launches, demonstrations and other promotional activities.
• Support initiatives aimed at increasing product awareness, customer acquisition and adoption.

Marketing Communications and Brand Management

• Manage the company's digital platforms and social media presence.
• Develop engaging marketing content, newsletters, brochures, presentations and other promotional materials.
• Coordinate corporate communications, publicity and brand campaigns.
• Maintain consistency in the company's brand identity, messaging and communication standards.

Performance Monitoring and Reporting

• Monitor marketing campaign performance and evaluate effectiveness.
• Track key marketing indicators, including leads generated, engagement and customer conversion.
• Prepare periodic reports and recommend improvements to marketing strategies.

Requirements and Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration or a related discipline.
• Minimum of 3 - 4 years relevant experience in marketing, digital marketing, marketing communications or a similar role.
• Experience in developing and executing marketing campaigns.
• Strong content writing, communication and presentation skills.
• Proficiency in social media management and digital marketing tools.
• Good understanding of branding, market research, lead generation and customer acquisition.
• Experience in SaaS, technology or software product marketing will be an added advantage.
• Strong analytical, organisational and interpersonal skills.
• Ability to work independently, take initiative and deliver measurable results.