Marketing And Communications Manager

Duties and responsibilities

Marketing and Brand Management

• Develop and execute branding/marketing strategies to enhance the school's visibility and reputation.
• Create and distribute promotional materials, advertising campaigns, and other marketing tools.
• Organise annual open days and school tours to showcase the school's offerings.
• Manage the school's brand, ensuring consistency in tone, imagery, and messaging across all channels.
• Conduct market research to identify opportunities for growth, attract new students, and retain families.
• Formulate internal and external communications to ensure consistent messaging.
• Regularly review and update administrative documents for accuracy and timeliness.
• Measure the success of marketing campaigns quarterly and adjust strategies based on analytics.

Communication and Stakeholder Engagement

• Manage internal and external communications to keep staff, students, and parents informed of important updates and initiatives.
• Build and maintain strong relationships with parents, alumni, media, donors, and community stakeholders.
• Collaborate with senior management to develop key messaging for critical school events, announcements, and initiatives.
• Facilitate open and transparent communication across all stakeholder groups, ensuring their voices are acknowledged in relevant school activities.
• Coordinate frequent communication to parents about school activities.
• Build a prospective student and parent database and achieve enrolment targets of new learners annually.
• Build and maintain strong relationships with existing and potential clients.
• Ensure that there are proper complaints management strategies in place and cascade them to the Customer Executive Team.

Digital / Social Media Management

• Oversee the school's website, and maintain an active and engaging social media presence for Pharo School Nairobi.
• Develop and manage quality content for social media platforms to boost the school's online presence and engagement.
• Plan, promote, and support events such as open days, awards ceremonies, and community outreach programs.
• Utilise digital tools to amplify the reach and impact of the school's communication efforts.
• Track and analyse social media metrics monthly, refining content strategies termly.
• Run termly advertising campaigns to attract new followers and collaborate with the Pharo Foundation main page for greater reach.

Learner Admissions Management and Customer Service Leadership

• Analyse monthly admissions and exits, documenting trends and preparing reports.
• Identify reasons for student exits and track (where possible) their transfer destinations.
• In collaboration with the Finance team, lead the customer service team to ensure accurate and efficient fee collection processes.
• Establish systems to handle inquiries related to fees, ensuring clarity and responsiveness in communication with parents and guardians.
• Oversee recruitment, training, and onboarding of new team members within the department.
• Set performance targets, conduct performance appraisals, and manage disciplinary issues in line with school policies.
• Develop employee motivation and reward strategies to foster a performance-driven culture.
• Ensure adherence to school policies and departmental regulations, cultivating a disciplined and efficient team.
• Conduct frequent customer service training on communication skills, conflict resolution, and crisis management.