Experience: Building, managing and optimizing automated marketing campaigns across multiple channels Designing customer journeys, lead nurturing programs and lifecycle marketing initiatives Segmenting audiences and personalizing communications to improve engagement and conversions Managing and maintaining marketing automation platforms and CRM integrations Monitoring campaign performance and providing insights to improve ROI Collaborating with marketing, sales and analytics teams to align automation strategies with business objectives Ensuring data quality, compliance and best practices across marketing systems What We're Looking For: Minimum 3-5 years' experience in Marketing Automation, CRM Marketing, Digital Marketing or a related field Bachelor's degree in marketing, Business, Communications, Digital Marketing, Information Systems or a related discipline Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Active Campaign, Braze or Salesforce Marketing Cloud Strong understanding of customer lifecycle marketing, lead nurturing and campaign management Experience with CRM platforms and marketing technology ecosystems Strong analytical skills with the ability to interpret campaign data and performance metrics Excellent project management, communication and stakeholder engagement skills Bonus Points For: HubSpot, Salesforce Marketing Cloud, Marketo or Pardot certifications Experience with email marketing, SMS marketing and customer engagement platforms Knowledge of HTML, CSS and email template development Experience with A/B testing, conversion rate optimisation (CRO) and customer journey mapping Familiarity with Power BI, Google Analytics, Looker Studio or other reporting tools Connect with us on and Register your CV to create a profile or to view all our Jobs in Information Technology. One of the best Developer Recruitment Agencies in Cape Town. Let us assist you with your IT careers. For Further C# Developer jobs, C++ Developer jobs, Java Developer jobs, .Net Developer careers, Angular Developer and Full stack developer jobs. Register Now! For more exciting Digital Marketing vacancies, please visit: />I also specialise in recruiting in the following: Digital Marketing, Performance Marketing, Paid Media, PPC Specialists, Google Ads Specialists, Social Media Advertising, Growth Marketing, Digital Campaign Management, Marketing Analytics, Programmatic Advertising, E-commerce Marketing, Demand Generation