Social Media Marketer Sustain Project At Sydani Group
full-time
Job Description
The SUSTAIN Project works to strengthen Technical and Vocational Education and Training (TVET) systems and agribusiness innovation across Nigeria, under the TEI OP-VET framework. Its activities span curriculum reform, gender-responsive vocational training, capacity development for trainers, and institutional partnerships with agricultural training centres.
A core pillar of SUSTAIN's impact is its Continuing Professional Development (CPD) courses, designed to reach a wide population of learners, technical educators, and agribusiness practitioners across the country. Meeting the project's training targets depends on sustained, targeted outreach that drives awareness of and enrollment into these courses at scale.
SUSTAIN is seeking a Social Media Marketer to design and execute a targeted digital engagement strategy that grows reach, drives enrollment into CPD courses, increases the project's overall digital visibility, and supports SUSTAIN's communications, training, and advocacy targets.
Job Responsibilities
Strategy & Planning
Develop a social media strategy and content calendar aligned with SUSTAIN's project milestones, events, and target audiences.
Define platform-specific approaches (e.g., LinkedIn, X, Instagram, Facebook) based on audience mapping.
Design and execute targeted campaigns around key project milestones (e.g., CPD centre launches, ToTs, gender-responsive activities).
Content Development & Management
Create, curate, and schedule engaging content (posts, short videos, reels) highlighting project activities, success stories, and stakeholder engagements.
Repurpose project reports, event coverage, and field updates into digital-friendly formats.
Maintain consistent branding aligned with Sydani Group and donor visibility guidelines.
Community Engagement
Monitor and respond to comments, messages, and mentions in a timely, professional manner.
Analytics & Reporting
Track engagement metrics (reach, impressions, followers, engagement rate) against set targets.
Provide monthly performance reports with insights and recommendations for optimization.
Coordination
Work closely with the SUSTAIN project team to ensure content accuracy and alignment with project messaging.
Coordinate with the Communications/M&E teams as needed for visual assets and data-backed storytelling.
Other assignments from the Communications Focal Person/project team as required.
Job Qualifications
Bachelor's degree in Marketing, Communications, Mass Communication, or a related field.
Minimum 2 - 3 years' experience in social media management, preferably for development projects, NGOs, or donor-funded programmes.
Demonstrated portfolio of managed social media accounts with measurable growth in reach/engagement.
Proficiency in content scheduling platforms (Meta Business Suite, Buffer, Hootsuite, etc.).
Ability to work with field-generated content and translate technical project activities into engaging public content.
Job Competencies
Strong copywriting skills and understanding of platform-specific best practices.
Creative content development, including short-form video and visual storytelling.
Strong analytical skills, with the ability to track, interpret, and act on engagement metrics.
Excellent organizational and time-management skills, with the ability to manage a content calendar across multiple platforms.
Strong stakeholder coordination and communication skills, including working with project, M&E, and communications teams.
High attention to detail and consistency in brand and messaging.
Ability to work independently in a hybrid/remote setup while meeting deadlines.
Professionalism and responsiveness in community and public engagement.