- The Market Merchant Activator will be responsible for onboarding, activating, and recruiting new merchants onto the client's digital merchant ecosystem. This is a short-term, performance-driven field engagement role.
Merchant Acquisition & Onboarding
- Identify, recruit, and onboard new MSME merchants onto the digital payment's ecosystem within assigned catchment areas.
- Drive rapid onboarding of existing customers who are not yet active on the platform.
- Ensure all onboarding documentation (KYC, merchant forms) is accurately completed and submitted in line with client requirements.
Merchant Activation & Usage Growth
- Activate onboarded merchants to ensure first transaction within defined timelines.
- Drive sustained usage by supporting merchants to process customer payments via the platform.
- Conduct follow-ups to reduce merchant dormancy and improve transaction volumes.
Field Engagement & Training
- Conduct daily field visits based on approved work plans covering assigned branches as per rollout model.
- Train merchants and their staff/agents on the use of the digital payments platform and best practices for collections.
- Execute structured customer engagements using approved scripts to drive onboarding, activation, and transaction uptake.
Performance Delivery (Targets & KPIs)
- Meet daily and weekly assigned targets on:
- Activated merchants (first transaction)
- New merchants onboarded
Data Capture, Reporting & Compliance
- Capture and submit all required customer KYC, onboarding, and activity data accurately and on time.
- Provide daily and weekly performance reports (visits, onboarding, activations, issues).
- Escalate customer issues, operational risks, or reputational concerns promptly.
- Collect, record, store, and transmit all customer queries in the prescribed manner.
- Inform the client's designated officers of all events that may impact the client's reputation in a timely manner.
Merchant Retention & Relationship Management
- Monitor merchant activity and proactively re-engage inactive/dormant merchants.
- Collect feedback from merchants to support continuous improvement of the product and onboarding processes.
- Support initiatives aimed at improving retention, churn, and usage rates.
- Collect and manage assigned customer collateral, issuing it to customers as prescribed.
- Return any unused collateral to the designated officers in a timely manner.
Compliance & Code of Conduct
- Adhere to the client's code of conduct at all times.
- Ensure compliance with KYC, data protection, and brand standards.
Qualification and Experience
- Diploma or Bachelor's degree (business-related preferred but not mandatory).
- Early-career candidates with 1 - 2 years' experience.
- Experience in sales, field marketing, or agent network exposure is preferred.
- Familiarity with local trading environments (markets, MSMEs) within assigned branch locations.
- Basic understanding of digital payments, mobile money, or Paybill systems (preferred but not mandatory).
- Strong sales, persuasion, and customer engagement skills.
- Ability to conduct structured field visits and manage daily activity plans.
- Basic data capture and reporting skills (mobile tools, forms, simple Excel/Apps).