Drive the localization and execution of MTN's brand and marketing strategy across the regions by deploying national communication campaigns, developing on-ground activation and trade visibility strategies, and driving customer education initiatives that align with commercial targets and brand objectives.
Description
Develop annual regional marketing plans in alignment with overall strategic brand and business plans of other commercial functions within assigned portfolios.
Develop quarterly regional marketing plans for campaigns, regional initiatives, and brand-building plans to achieve set KPIs
Oversee the adaptation and localization of creative materials and media deployment in line with regional insights, language preferences, and cultural context, working with the integrated marketing agency.
Coordinate campaign rollout plans and material deployment across all trade and digital channels within the region to ensure uniform execution and alignment with national timelines.
Work with Sales, Masterbrand, Sponsorship, and Trade teams to ensure execution aligns with product and brand priorities.
Manage the end-to-end process for regional sponsorships, events, and activations from concept development, vendor briefing to execution, monitoring, and post-event analysis, working with the Sales team
Conduct retail audits and CI compliance checks across MTN shops, POS outlets, and field marketing touchpoints to ensure adherence to brand identity standards.
Measure and evaluate the effectiveness of field activations, campaigns, and sponsorships using ROI metrics and customer feedback mechanisms, sharing insights with the Senior Manager, Regional Marketing, for continuous improvement.
Identify market trends, competitor activities, and emerging local opportunities for proactive brand positioning.
Collaborate with the Sales, Segment, and the wider brand teams to translate insights into actionable marketing initiatives.
Ensure accurate documentation, reporting, and submission of campaign scorecards, brand compliance reports, and performance dashboards to support strategic decision-making.
Support internal communication by cascading key marketing information to the regional sales teams, ensuring product education and brand alignment.
Requirements
Education:
A first degree in Marketing, Mass Communication, a business-related degree, or any social science discipline
A postgraduate diploma in Marketing, Business Administration or a related discipline
Master's in Business Administration will be an advantage
APCON Certification
Fluency in English and other local languages
Experience:
6-13 years' experience which includes
At least 4-8 years in core marketing, brand management, consumer marketing, Go-to-market strategy, regional /trade marketing, advertising and brand activations
At least 4 years of proven experience in developing and executing Marketing strategies, brand management, retail marketing and Go-To-Market plans
Experience working with agencies and cross-functional commercial teams
Strong leadership and decision-making skills acquired directly or indirectly
Strong interpersonal skills
Excellent understanding of Brand strategy, marketing, Sponsorships and promotions, brand activations and trade marketing
Adept in handling time-sensitive projects and deadlines, planning of promotions with focus on on-ground product adoption strategies
Excellent relationship management and stakeholder engagement skills.