The Manager - Customer Lifecycle Management & Campaigns will own end-to-end lifecycle marketing initiatives and customer engagement campaigns designed to improve activation, engagement, retention, and customer lifetime value across SPIRO's ecosystem.
Key Responsibilities
Develop and execute customer lifecycle strategies across onboarding, engagement, retention, and reactivation stages.
Create and manage multi-channel campaigns through Email, SMS, Push Notifications, WhatsApp, and In-App channels.
Build segmentation models and personalized customer journeys.
Partner with Data, Product, and Marketing teams to improve campaign effectiveness.
Monitor lifecycle performance metrics and customer cohorts.
Develop customer communication frameworks and engagement journeys.
Conduct campaign analysis and derive actionable insights.
Manage campaign calendars and automation workflows.
Improve retention, repeat usage, and customer satisfaction metrics.
Requirements
Bachelor's degree in Marketing, Business, Statistics, or related field.
4 - 7 years of experience in CRM, Lifecycle Marketing, Campaign Management, or Customer Engagement.
Strong hands-on experience with CRM and marketing automation platforms.
Proven ability to manage large-scale customer campaigns.
Strong analytical and project management skills.
Excellent communication and stakeholder management abilities.
Preferred Experience
Experience in Mobility, Fin-tech, Digital Commerce, Ride-Hailing, Logistics, or Telecom industries.