The Lead, Brand & Corporate Communications is responsible for shaping, safeguarding, and elevating the Leadway corporate narrative across internal and external stakeholder ecosystems. This role spearheads the conceptualization and end-to-end execution of group-wide corporate communication strategies, media relations, PR and reputation management, executive profiling, and employee engagement initiatives across Leadway Assurance and its Operating Companies (OpCos).
- Conceptualize, develop, and deliver high-impact integrated corporate communications, PR, and brand reputation campaigns.
- Formulate clear narrative architectures and author strategic communication plans, press releases, thought leadership articles, and executive correspondence.
- Lead corporate crisis communications and proactive reputation monitoring to safeguard Leadway's brand equity across all touchpoints.
- Partner with Human Resources and executive leadership to architect transformative internal communication programs that drive cultural cohesion and employee advocacy.
- Support Leadway OpCos and strategic business units with corporate narrative alignment, messaging frameworks, and executive visibility.
Key Accountabilities (Duties and Responsibilities) Perspective % Weight Output
- Ensure all brand and corporate communications campaigns, PR agency retainers, and media engagements are executed strictly within approved budgetary limits
- Drive cost efficiencies through optimal media buying, agency relationship management, and quarterly budget reconciliations.
- Provide accurate ROI and earned media value (EMV) evaluations for all corporate PR and media sponsorships.
Internal business processes 35%
- PR & Media Relations: Build and maintain strategic relationships with tier-1 business, financial, lifestyle, and tech media editors, journalists, and thought leaders.
- Executive Profiling & Thought Leadership: Develop speeches, op-eds, briefing packs, and presentation decks for the Executive Committee and Group leadership.
- Crisis & Reputation Management: Manage the early-warning media listening framework and execute rapid response protocols for crisis mitigation.
- Corporate Governance & Publications: Oversee the content development, editorial direction, and production of the Annual Report, AGM collateral, corporate profiles, and sustainability/ESG narratives.
- Internal Communications: Translate organizational transformations and strategic milestones into compelling, human-centric internal storytelling campaigns that reinforce the Leadway culture.
- Ensure Leadway's voice remains authoritative, empathetic, and consistent across traditional news media, corporate digital touchpoints, and broadcast channels.
- Collaborate with the Brand Design, Digital Asset, and Experiential teams to align corporate narrative seamlessly with commercial product campaigns.
- Monitor brand sentiment across public channels and lead reactive and proactive narrative interventions.
- Act as the central communications liaison for subsidiary OpCos, ensuring unified messaging that prevents brand dilution across business lines.
- Continuously integrate emerging marcomms technologies, AI-driven corporate storytelling frameworks, and modern PR analytics into team workflows.
- Provide direct mentorship, coaching, and performance management to team analysts, interns, and NYSC associates.
Job Dimensions Reporting Relationships: jobs that report to this position directly and indirectly
- Corporate Communications Analyst(s), Communications Interns
- NYSC, Agencies among others
Manage Stakeholder ement: key stakeholders that the position holder will need to liaise/work with to be successful in this role.
- Executive Leadership
- Human Resources
- Commercial & Retail Teams
- Digital Business
- OpCo Marketing/Brand Liaisons Legal & Compliance.
- Customers
- Media
- Marketing Communications Agencies
- Industry bodies
Decision Making Authority /Mandates/Constraints: the decisions the position holder is empowered to make
- Full authority over editorial approvals for internal newsletters and staff broadcasts.
- Mandate to direct first-draft media releases, statement holding lines, and media query triage.
- Direct oversight over PR agency workflow management and day-to-day deliverables.
- Strategic recommendations on executive event participation and corporate media placements.
Work cycle and impact: time horizon and nature of impact (Planning)
This role has various work cycle and impact grouping:
- Corporate PR, Media Relations & Thought Leadership
- Internal Communications & Corporate Culture
- Crisis Communication & Issues Management
- Annual General Meeting (AGM) Communications & Annual Reports
- OpCo Brand Alignment & Ecosystem Narrative Governance
- Bachelor's Degree or equivalent from a recognized University
- Master's Degree is an added advantage.
- ARCON certification is mandatory
- Professional qualifications of CIM, NIPR, NIM, Google Certs. Etc. is desirable
- 5 - 7 years' experience gained within a corporate organisation and/or marketing agency
- Agency experience in addition to corporate experience, interest or experience in the media / communications industry is an advantage.
- Proven experience working with executive leadership teams on speeches, thought leadership, and corporate governance documentation.
- Solid understanding of the financial services, insurance, or pensions regulatory landscape in Nigeria is an advantage.