The Key Account Manager, Sell-Out, Luminous Solar Portfolio, will be responsible for driving sales growth by managing key accounts and building a robust sales funnel for our solar products. This role focuses on prospecting, managing, and closing leads in collaboration with installer-partners, while ensuring optimal stock levels and branding for partners. The position requires strategic planning of sell-out activities to maximize market penetration, aligning with Nigeria's growing demand for renewable energy solutions.
Responsibilities:
Sales Funnel Creation: Develop and maintain a structured sales funnel for key accounts, identifying high-potential clients (homeowners, SMEs) and nurturing them through the sales process.
Lead Prospecting and Management: Proactively identify and manage leads through direct outreach, digital platforms, and market research, ensuring a steady pipeline of opportunities.
Deal Closure Facilitation: Collaborate with installer-partners to facilitate seamless deal closures, ensuring customer satisfaction and timely project execution.
Stock and Branding Management: Oversee partner stock levels to ensure availability of Luminous Solar products and maintain consistent branding positioning across partner channels.
Sell-Out Activity Planning: Design and execute sell-out strategies, including promotions, demos, and events, to boost partner sales and enhance market visibility.
Market Insights and Reporting: Monitor market trends, competitor activities, and partner performance, providing regular reports to the Product Category Head (PCH) to inform strategic decisions.
Customer Relationship Management: Build and maintain strong relationships with key accounts, leveraging a solution-selling approach to address client needs and drive repeat business.
Skills Requirement:
Proven track record in creating sales funnels, prospecting, and closing leads with partners.
Strong understanding of solution-selling and technical upselling, with knowledge of solar products (e.g., Luminous Solar Portfolio).
Excellent communication, negotiation, and interpersonal skills to manage key accounts and partner relationships.
Ability to travel within assigned regions (Abuja, Kano, Lagos, Onitsha/Port Harcourt) to engage with partners and clients.
Qualifications:
Educational Qualification
Bachelor's degree in business, Marketing, Engineering, or a related field.
3+ years of experience in D2C sales, preferably in consumer durables or renewable energy (e.g., solar panels, inverters).
Experience:
Experience with solar energy companies like Royal Power, Energy Mall, or Intersolar Nigeria.
Familiarity with Nigeria's consumer durables market and D2C sales strategies.
Certification in sales, renewable energy, or CRM tools is a plus.