Grow your paid media career working across established international DTC e-commerce pet food brands.
Manage and optimise Meta, Google and TikTok campaigns while developing your skills in creative testing, funnel optimisation, performance analysis and AI-driven marketing.
Minimum Requirements:
Degree in Marketing, Business or a related field, or equivalent experience
2 years' experience in paid media, media buying or performance marketing within DTC or e-commerce brands where revenue growth depended on analytical decisions
Strong knowledge of Google Ads, Meta Ads and TikTok Ads
Experience with A/B testing and performance optimisation
Some experience using AI tools
Strong understanding of performance metrics including ROAS, CAC and LTV
Strong organisational and time management skills
Detail-oriented and comfortable working with advertising platform interfaces
Able to manage multiple campaigns and deadlines consistently
Able to work collaboratively with the Performance Marketing Manager and wider team
Willing to learn and apply new AI tools within daily performance marketing activities
Available to work UK-aligned working hours
Duties and Responsibilities:
Launch and optimise paid advertising campaigns across Meta, including Facebook and Instagram, Google Ads and TikTok
Monitor campaign performance daily and adjust bids to optimise against target metrics
Manage budget pacing to ensure optimal monthly spend
Manage audience refreshes and segment adjustments
Monitor campaigns for technical issues and performance anomalies
Use performance insights to develop new advertising angles and creative testing hypotheses
Build new advertising variants for the creative testing programme
Set up A/B test structures and launch campaign variants according to guidelines
Monitor creative testing performance and identify winning creatives and performance patterns
Improve full-funnel conversion rates through A/B and multivariate testing
Design, test and scale high-converting funnels across multiple brands, markets and products
Prepare routine weekly and monthly performance reports
Track KPIs against targets and flag performance changes or anomalies
Compile performance data for reviews and strategic planning
Identify and escalate campaign issues to the Performance Marketing Manager
Assist with troubleshooting campaign performance issues and advertising policy violations
Use AI to analyse campaign performance data, identify optimisation opportunities and generate reporting insights
Stay up to date with AI tools relevant to performance marketing