Purpose of the Role

The Junior Marketing Coordinator will support the Brand Lead in the successful planning, coordination, and execution of marketing campaigns, productions, and operational marketing activities.
This role plays a critical part in ensuring campaigns are delivered on time, production requirements are effectively managed, budgets and administration are maintained, and key stakeholders remain aligned throughout the campaign process.
The ideal candidate is highly organised, proactive, solutions-driven, and willing to roll up their sleeves to get the job done. They will thrive in a fast-paced retail environment, possess strong attention to detail, and demonstrate the ability to manage multiple priorities simultaneously.

Key Responsibilities

Campaign Coordination

Support the Brand Lead with campaign planning and execution requirements.
Assist with campaign administration and coordination across departments.
Conduct competitor research and monitor industry trends.
Identify key cultural moments, events, and opportunities that can be leveraged within campaigns.
Assist with campaign presentations and supporting documentation.
Create and manage product information documents for completion by the merchandising team.
Compile and manage retouching briefs post-shoot.
Coordinate post-shoot image management, including obtaining imagery from photographers, briefing retouchers, managing deadlines, quality checking final assets, and ensuring imagery is stored and filed correctly.
Identify and coordinate tactical marketing opportunities that support key campaigns and trading periods, including engaging with shopping centres and external partners to maximise brand visibility.
Take and distribute meeting minutes where required and ensure follow-up actions are communicated to relevant stakeholders.

Production Coordination

Coordinate shoot production administration and logistics alongside the Brand Lead.
Manage all sample requirements for shoots.
Coordinate model searches and brief model agencies on requirements.
Plan and facilitate model castings.
Coordinate hair and makeup requirements and briefing documentation.
Prepare and distribute production documentation.
Set up and coordinate styling sessions, ensuring products are organised according to campaign requirements.
Prepare all production requirements and logistics ahead of shoots to ensure seamless execution.
Attend productions where required and assist with on-the-ground coordination.
Ensure all samples are tracked, managed, and returned timeously following shoots.

Trade & Promotions

Coordinate and manage briefing requirements for promotional campaigns and key trading events.
Ensure all stakeholders are aligned on promotional timelines, requirements, and deliverables.
Coordinate and manage the execution of sale periods, promotional campaigns, and other key trading initiatives across relevant marketing touchpoints.

Marketing Operations & Administration

Process and track invoices accurately and timeously.
Maintain accurate records of marketing spend.
Manage departmental stock and sample movement processes.
Maintain marketing documentation, trackers, and filing systems.
Assist with supplier follow-ups and administrative requirements where necessary.

Mall Marketing & Brand Visibility

Manage relationships with shopping mall marketing teams.
Communicate campaign activity, promotions, and seasonal messaging to shopping malls.
Identify opportunities to increase brand visibility through mall marketing channels.
Coordinate advertising and communication requirements relating to promotional periods and campaign activity.
Develop and implement tactical visibility plans around key trading periods by leveraging mall marketing opportunities, digital screens, activations, and other relevant channels.

In-Store Marketing

Manage in-store screen content and campaign updates.
Ensure campaign videos, promotional messaging, and marketing collateral are updated on time.
Ensure outdated campaign content is removed and replaced in line with campaign schedules.
Assist in maintaining consistency of brand messaging across customer touchpoints.

Internal Activations & Employee Engagement

Support the planning and execution of internal marketing activations and employee engagement initiatives.
Support the planning and coordination of team events, celebrations, and recognition initiatives.
Assist in creating engaging experiences that strengthen team culture and support employee engagement.

Requirements

Qualifications

Grade 12 (Matric)
Relevant tertiary qualification in Marketing, Communications, Brand Management, or a related field

Experience

1 - 2 years' brand marketing experience
Retail and shoot production experience (essential)
Agency experience (advantageous)
Strong project coordination background
Experience coordinating multiple projects, stakeholders, and deadlines simultaneously
Experience working in a fast-paced environment with changing priorities

Skills

Competencies

Demonstrates grit, resilience, and a strong work ethic
Proactive, resourceful, and solutions-oriented
Strong sense of ownership and accountability
Willing to roll up their sleeves and get involved wherever required
Able to work independently while collaborating effectively within a team
Strong relationship builder with excellent interpersonal skills
Emotionally mature, professional, and trustworthy
Positive attitude with a willingness to learn and grow
High attention to detail and strong organisational ability
Comfortable working under pressure and managing multiple deadlines simultaneously
Adaptable and able to navigate changing priorities
Deadline-driven with strong business acumen
Passionate about marketing, retail, and brand building
Maintains professionalism and discretion in all interactions

Junior Marketing Coordinator - Old Khaki

Key skills