Integrated Connections & Martech Executive

Role purpose:

• The Integrated Connections & MarTech Executive is an entry-level specialist responsible for supporting the execution of Safaricom's integrated brand connections, omnichannel media and marketing technology activities across Consumer Business campaigns, segments, channels and customer journeys.
• The role works under the guidance of the Integrated Connections & MarTech Lead / Manager and collaborates with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance and agency partners to coordinate campaign inputs, track delivery actions, support media execution, maintain campaign governance routines and compile performance updates.
• The role supports channel planning, campaign set-up, audience coordination, MarTech adoption activities, reporting and documentation, ensuring that integrated connections plans are executed accurately, on time and in line with brand, customer, data privacy and governance standards.
• Success in the role requires strong execution discipline, curiosity, analytical ability, attention to detail, stakeholder coordination and practical exposure to integrated media, digital marketing, MarTech tools and campaign performance management, typically gained over 3 - 5 years of relevant experience

Responsibilities

• Integrated Omnichannel Media Planning & Execution Support
• Support the translation of omnichannel media strategy into practical execution plans across traditional, digital, programmatic, owned and partner channels.
• Prepare campaign trackers, briefs, channel inputs and execution checklists to enable timely delivery across TV, radio, OOH, digital, programmatic and owned media touchpoints.
• Compile audience, channel and performance information to support channel mix recommendations and campaign prioritization decisions.

Marketing Effectiveness, Performance Tracking & Reporting Support

• Support campaign performance tracking, attribution inputs, post-campaign reviews and reporting routines.
• Monitor approved metrics including reach, engagement, conversion, ROMI, CAC and brand performance indicators, escalating insights and anomalies to the lead / manager.
• Maintain dashboards, reports and campaign documentation to support optimization decisions.

Personalization Execution & Audience Targeting Support

• Work with CVM, Data and Technology teams to support audience segmentation, campaign rules, targeting lists and personalization use cases.
• Assist with campaign set-up, quality checks and coordination required to deliver personalized and data-led campaign activity.
• Support precision targeting across digital campaigns and platforms while adhering to consent, privacy and governance requirements.
• Full-Funnel Campaign Delivery Support
• Coordinate campaign delivery tasks across brand, segment, product, CVM and digital journeys in line with agreed demand-generation and conversion priorities.
• Track actions across awareness, consideration and conversion stages and provide timely updates on progress, risks and dependencies.
• Support test-and-learn activity by consolidating campaign results, learnings and recommended next actions.

Agency, Partner & Ecosystem Coordination Support

• Coordinate day-to-day agency and partner follow-ups, ensuring outputs are delivered against agreed briefs, timelines and quality standards.
• Maintain status trackers, meeting notes, action logs and delivery documentation for agency and partner activities.
• Escalate risks, delays and performance issues to the lead / manager for resolution.
• MarTech Adoption, CDP Enablement & Privacy-Compliant Campaign Operations
• Support MarTech roadmap execution, CDP adoption, customer identity use cases and campaign data requirements under guidance.
• Assist in translating lifecycle, audience and campaign requirements into platform briefs, workflow inputs and campaign orchestration rules.
• Support consent checks, data quality controls, campaign QA and tool usage tracking to protect customer trust and improve operational discipline.
• Stakeholder Coordination & Cross-Functional Delivery Support
• Coordinate inputs and actions across CVM, Brand, Segments, Product, Finance, Technology, Data, CustomerExperience and agency partners.
• Prepare meeting notes, status updates and issue logs to support alignment and execution discipline.
• Support governance routines by maintaining documentation, action trackers and campaign approval records.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Data Analytics, Computer Science or a related field.
• 3 - 5 years' relevant experience in brand, media, digital marketing, performance marketing, MarTech, customer engagement, campaign operations or commercial campaign delivery.
• Practical exposure to media planning, digital campaign execution, performance reporting, audience segmentation and marketing technology tools.
• Working knowledge of campaign performance metrics including reach, engagement, conversion, ROMI, CAC and brand indicators.
• Exposure to Customer Data Platforms, marketing automation tools, analytics platforms or equivalent campaign technology is desirable.
• Ability to coordinate stakeholders, agencies and internal teams, maintain accurate documentation and support delivery against timelines.
• Experience in telecom, fintech, digital ecosystems or large consumer-facing environments is an added advantage.