- The Instructional Designer will drive the digitization of learning content across all lines of business within the School of Sales Excellence. The role involves reviewing, redesigning, and converting existing instructor-led training materials into high-quality, engaging, interactive, and LMS-ready digital content. The successful candidate will ensure standardization of learning materials, strengthen learning effectiveness, and support the delivery of a modern, scalable, and impactful learning experience on the Britam Learning Management System.
Key Responsibilities
Content Review, Analysis & Structuring
- Conduct a comprehensive audit of existing learning materials (PowerPoints, Word documents, PDFs,
- manuals, facilitator guides, etc.).
- Assess content quality, accuracy, relevance, and readiness for digital transformation.
- Reorganize materials into structured learning paths and modules aligned with target audiences, roles, and competencies (e.g., Financial Advisors, Unit Managers, Branch Managers).
- Identify content gaps, redundancies, and opportunities for improvement.
Instructional Design, Transformation & Digitization
- Redesign instructor-led training into engaging eLearning experiences suitable for self-paced, blended, and mobile learning.
- Apply recognized instructional design frameworks (e.g., ADDIE, SAM, Bloom's Taxonomy, Kirkpatrick evaluation model) to improve learning effectiveness and retention.
- Develop detailed learning blueprintsincluding storyboards, scripts, narratives, flowcharts, and interaction logicto guide digital content creation.
- Integrate multimedia elements such as simulations, branching scenarios, voiceovers, graphics, animations, assessments, and interactive activities.
LMS-Ready Content Development & Packaging
- Develop and package content in SCORM, xAPI, or other LMS-compliant formats.
- Collaborate closely with the LMS Administrator to test, upload, configure, and troubleshoot modules within the Britam LMS.
- Ensure optimized user experience across devicesdesktop, tablet, and mobile.
- Maintain version control and documentation for all uploaded learning assets.
Quality Assurance, Standardization & Brand Alignment
- Develop and implement quality assurance standards for all learning materials.
- Ensure consistency in formatting, branding, tone, visual identity, assessments, and instructional methodology.
- Conduct usability testing (UX) and accessibility checks to ensure inclusive learning.
- Perform periodic quality audits and recommend improvements for content refresh.
Collaboration, Validation & Stakeholder Engagement
- Engage and collaborate with Subject Matter Experts (SMEs) across all business units to validate content accuracy and relevance.
- Partner with L\&D trainers, HR teams, and business leaders to ensure learning objectives meet performance needs.
- Facilitate feedback loops during content design, pilot testing, and deployment phases.
- Provide guidance to the L\&D team on content digitization best practices.
Continuous Improvement & Innovation
- Proactively recommend enhancements to learning content to boost engagement and learner performance.
- Introduce modern learning strategiesmicrolearning, scenario-based learning, gamification, video learning, etc.
- Contribute to the creation of content development playbooks, templates, and standard operating
- procedures (SOPs).
- Stay updated on emerging learning technologies and apply relevant innovations to the Britam context.
Qualifications & Experience
- Bachelor's degree in Instructional Design, Education, Communication, Learning Technologies, or a related discipline.
- Certification or proven specialization in eLearning development, instructional design, or digital learning tools.
- 3 - 5 years of hands-on experience in instructional design, preferably within corporate learning or the financial/insurance sector.
- Proficiency with eLearning authoring tools (Articulate Storyline, Articulate Rise, Adobe Captivate, Camtasia, Vyond, or equivalent).
- Experience creating SCORM/xAPI packages and integrating content with LMS platforms (Moodle, SAP SuccessFactors, TalentLMS, etc.).
- Strong grounding in adult learning theory, blended learning approaches, microlearning design, and mobile-first learning principles.
- Excellent visual design capability with strong attention to layout, aesthetics, and learner experience.
- Strong project management skills with the ability to meet deadlines, prioritize tasks, and manage multiple projects.
- Excellent writing, communication, stakeholder management, and collaboration skills.
- Added advantage: graphic design, illustration, video editing, animation, or multimedia development skills.